Ghost is adding a new category to its current roster of sports nutrition products—hydration.
New from the company is Ghost Hydration, a ready-to-drink hydration beverage that comes in orange squeeze, lemon lime, kiwi strawberry and Sour Patch Kids redberry flavors.
Made with 0 g of caffeine, the product contains 996 mg of electrolytes and is formulated to help replenish the five electrolytes lost in sweat, the company said.
“The sports drink category has been on fire the past year, and Ghost couldn’t be more excited to bring additional efficacy and some of our authentic flavor collaborations to the shelf,” said Dan Lourenco, co-founder and CEO of Ghost. “Expanding on the success of our powdered hydration product, we can't wait for the legends out there to get their hands on our RTD hydration product. It’s a flexible and functional anytime thirst quencher with 996mg total electrolytes, 100% RDA of Vitamins B6, B12, and vitamin C, and additional premium trademarked ingredients such as Aquamin and Senactiv.”
Consumers can find Ghost Hydration at Kroger, Walmart and Target among other retailers.