News Briefs

  • 2/5/2024

    Dunkin’ brings Brownie Batter flavors to coffee creamer aisle

    dunkin brownie batter creamer

    Dunkin’ is bringing the flavor of its Brownie Batter donut straight to consumers’ homes with a new coffee creamer. 

    “As a leader in the coffee creamer category, Danone North America continues to introduce innovative creamer flavors that elevate consumers’ coffee routines,” said Kallie Goodwin, vice president of marketing, coffee creamers for Danone North America.

    The new Brownie Batter Creamer is Dunkin's latest seasonal flavor launch that is made with real cream and sugar and contains fudge notes, the brand shared. 

    “The Brownie Batter Signature Latte was a hit in Dunkin’ restaurants last year, and we couldn’t be more excited to bring this delicious offering to the at-home coffee experience,” said Brian Gilbert, vice president, retail business development for Dunkin’. “While it’s a limited-time offering, there’s plenty of Dunkin’ Brownie Batter Creamer to go around—so don’t worry, there’s no need to fight for the last lick of brownie batter like we’ve all done when baking with family and friends.”

    Consumers can find the new Brownie Batter creamer at retailers nationwide. 

  • 2/2/2024

    Rite Aid completes sale of Elixir Solutions to MedImpact

    a building that has a sign on the side of a road

    Rite Aid has completed its previously announced sale of the Elixir Solutions business to MedImpact Healthcare Systems for approximately $576.5 million. 

    “We are pleased to finalize the sale of Elixir, marking another important milestone in our transformation to strengthen our long-term financial position,” said Jeffrey S. Stein, Rite Aid’s CEO and chief restructuring officer. “We believe this transaction is a great outcome for Rite Aid and our stakeholders, including our Elixir colleagues and the customers, clients and members they serve. Importantly, this divestiture will better position Rite Aid for long-term success as we continue to evolve our portfolio to focus on the healthcare products, services and solutions that are core to our future.”

    Kirkland & Ellis LLP is serving as Rite Aid’s legal counsel, Guggenheim Securities is serving as investment banker, and Alvarez & Marsal is serving as transformation officer and financial advisor.

  • 2/5/2024

    Banana Boat rolls out 360 Coverage SPF 50+ Mist in sport, kids

    banana boat sunscreen

    Banana Boat is elevating sun care with a new non-aerosol dual sprayer that lets users choose between a continuous spray or short bursts. 

    The 360 Coverage SPF 50+ Mist is refillable, reusable and recyclable. In addition, its product design ensures that the product is evenly distributed, the company said. 

    Made with clinically proven UVA/UVB protection, the product aims to protect users from up to 98% of burning rays. 

    Retailing for $8.99 for a refill and $11.99 for a bottle, Banana Boat’s 360 Coverage SPF 50+ Mist is available at Amazon, Walgreens and the brand’s website. 

  • 2/2/2024

    Sally Hansen celebrates 10 years of Miracle Gel color with Birthday collection

    sally hansen birthday collection

    Sally Hansen’s well-known gel-hybrid polish, Miracle Gel, is turning 10 years old. 

    To celebrate the momentous occasion, the brand is rolling out the Birthday collection, which features 8 new trendy shades that range from crème and glitter to soft glam. 

    New shades consumers should be on the lookout for include It’s Sherbery Day, Brewberry, Party of Hue, Affairy to Remember, Figgin’ Love Hue, Twinkle Whites, Pink and Outfit and Gel-ebrate. 

    Retailing or $12.99 each, Sally Hansen’s Birthday collection is available at mass market, drug store, food and e-commerce retailers. 

  • 2/2/2024

    Ritual launches Omega 3 supplement


    Ritual, a supplement brand, will be launching an Omega 3 DHA +EPA supplement. 

    Ritual’s Omega-3 is wrapped in a fresh citrus essence capsule, entirely un-fishy for an enjoyable experience, the brand claims. It contains a dose of 500 mg DHA and EPA. The supplement is sustainably sourced from microalgae and supports cell-wall-strengthening, energy-supporting, immune-system-protecting nutrients, the brand said.

    As with all Ritual products, this new supplement is made traceable, vegan, third party tested (for heavy metals and microbes), gluten-free, soy-free, major allergen free, and comes in 100% recycled packaging.

  • 2/1/2024

    Ghost targets hydration with electrolyte-based beverage

    ghost hydration

    Ghost is adding a new category to its current roster of sports nutrition products—hydration. 

    New from the company is Ghost Hydration, a ready-to-drink hydration beverage that comes in orange squeeze, lemon lime, kiwi strawberry and Sour Patch Kids redberry flavors. 

    Made with 0 g of caffeine, the product contains 996 mg of electrolytes and is formulated to help replenish the five electrolytes lost in sweat, the company said. 

    “The sports drink category has been on fire the past year, and Ghost couldn’t be more excited to bring additional efficacy and some of our authentic flavor collaborations to the shelf,” said Dan Lourenco, co-founder and CEO of Ghost. “Expanding on the success of our powdered hydration product, we can't wait for the legends out there to get their hands on our RTD hydration product. It’s a flexible and functional anytime thirst quencher with 996mg total electrolytes, 100% RDA of Vitamins B6, B12, and vitamin C, and additional premium trademarked ingredients such as Aquamin and Senactiv.”

    Consumers can find Ghost Hydration at Kroger, Walmart and Target among other retailers. 

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