News Briefs

  • 2/29/2024

    Organic Olivia intros Flora-V


    Organic Olivia, founded by herbalist Olivia Amitrano, is looking to help women with their personal health concerns. 

    The brand has debuted its new Flora-V product, which is a probiotic that is formulated with super fruits and aids in supporting a healthy vaginal microbiome, the company said. 

    Made with Cranberex as a key ingredient, the product also helps in discomfort and imbalance and encourages normal pH, according to the brand. 

    Retailing for $49, Flora-V is available for purchase online.

  • 2/28/2024

    Oreo reimagines classic desserts with newest cookies

    oreo launches

    Oreo is adding two new flavors to its product family. 

    First up is the brand’s limited-edition Dirt Cake chocolate sandwich cookies. The cookies feature the brand's signature chocolate basecake with a layer of brownie crème flavor, a layer of chocolate crème and a wafer with crumb and gummy worm-inspired cookies on top. 

    Next up are the Tiramisu Thins, which contain its classic thin cookie with a layer of tiramisu crème filling. This launch is a permanent addition. 

    Both of Oreo’s launches will be available on store shelves beginning March 4. 

  • 2/26/2024

    Celsius intros Sparkling Raspberry Peach energy drink

    Celsius Sparkling Raspberry Peach

    Celsius is rolling out a new addition to its line of energy drinks—Sparkling Raspberry Peach.

    The new flavor features a sweet blend of raspberries and ripe peaches and sweet and tangy notes, the brand shared. 

    Made with seven essential vitamins and 0 g of sugar, Celsius’ new Sparkling Raspberry Peach beverage is available for purchase at locations nationwide. 

  • 2/23/2024

    Jergens broadens Melanin Glow product family

    jergens melanin glow for face

    After the launch of its Melanin Glow Illuminating Moisturizers in Gold and Bronze back in 2022, Jergens is welcoming a new product to the roster.

    New from the brand is the Melanin Glow Moisturizing Glow Enhancer for Face, which provides a pop of extra illumination for the face, the brand said.

    The product is formulated for all hues of melanated skin to help highlight focal points of the face and décolletage. Additionally, the product contains coconut water and hyaluronic acid, the company said. 

    Retailing for $10.49, Jergens’ new Melanin Glow Moisturizing Glow Enhancer for Face will be available for purchase at Target beginning the week of Feb. 25. 

  • 2/22/2024

    Kiss’ imPress Manicure adds chrome-like effects to press-on nail category

    kiss impress colorfx

    Kiss Products’ imPress Manicure line debuts a new collection that features press-on nails containing chrome-like effects, as well as trendy colors that are difficult to achieve with ordinary polish, per the brand. 

    The new colorFX by imPress line contains peel-and-press nails that feel like the users’ own nails due to its PureFit Technology, the company said. 

    “Being able to offer consumers this very special, multi-dimensional color effect manicure without having to spend a lot of time and money in a salon is what the imPRESS brand is all about.  We are excited for our consumers to instantly and affordably express themselves with these next generation, salon-inspired shades and effects,” said Annette DeVita-Goldstein, senior vice president of global marketing.

    Featuring 26 shades, the new colorFX collection’s kits contain 30 nails, a prep pad, a mini nail file and a manicure stick, and carry an SRP of $10.99. 

  • 2/22/2024

    La Roche-Posay unveils MelaB3 product family

    la roche-posay melab3

    La Roche-Posay is debuting a new line of products that contain a new multi-patented molecule created by L’Oréal innovation. 

    The new MelaB3 line features a serum and SPF that are formulated to help protect the skin and work in tandem to improve the appearance of dark spots. 

    Powered by Melasyl, the Mela B3 Serum is formulated to treat localized hyperpigmentation and even persistent dark spots while also helping improve skin tone uniformity. The discoloration dark spot solution also contains 10% niacinamide pigment inhibitor, retinyl palmitate, LHA exfoliator and carnosine antioxidant. 

    The MelaB3 UV is a daily anti-aging moisturizer with SPF that is suitable for all skin types. Made to protect against visible signs of sun damage, the product is also formulated with Melasyl and 5% niacinamide, is easily blended into the skin and helps correct uneven skin tone, as well as fine lines and rough skin texture. 

    Both of La Roche-Posay’s new launches, Mela B3 Serum and MelaB3 UV are available for purchase online and at drug stores nationwide. 

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