News Briefs

Sugarlash Society is helping consumers achieve soft and fluffy lash looks at home with its new Cat Eye Starter Kit.

Featuring an applicator, lash glue and a sealer to help keep the lashes in place, the kit’s lash clusters are on a clear band that looks to blend seamlessly into natural lashes, the company said. 

In addition, the lash glue is latex-free and the sealer is fragrance-free. 

Retailing for $48, Sugarlash Society’s Cat Eye Starter Kit is available for purchase online. 

Ritual is rolling out its new Stress Relief product, which it says features BioSeries technology to help support the body’s natural cortisol response.

Other notable ingredients in the supplement include Shoden Ashwagandha, Sunthranine L-Theanine and Saffron to help reduce stress, offer a non-drowsy sense of calm and promote a positive mood, the brand said. 

Featuring a citrus essence, Ritual’s new Stress Relief product contains 30 servings and retails for $54 per bottle. 

Ritz is adding two new flavors to its Toasted Chips line of snacks—sweet habanero and honey BBQ. 

The new flavors are making their debut alongside the brand sharing that is also has been named an official sponsor of the 2024 NCAA Men’s and Women’s tournaments. 

“We are putting all our chips on the NCAA March Madness tournament this year, and we’re thrilled to be back for our second year to share two, delicious new Toasted Chips flavors,” said Jennifer Sobolewski, Ritz Toasted Chips senior brand manager.

As a sponsor for the tournament, Ritz will hold sweepstakes, fan activations and is working with Isaiah Thomas, a two-time All-Star and several other NCAA athlete ambassadors.

“These flavors will spice up your game-watching experience whether you’re viewing the game at home or a friend's, casually snacking while checking your tournament brackets online, or even celebrating with us at Fan Fest in Phoenix, Arizona,” said Alex Neufeld, Ritz senior associate brand manager.

Consumers can find Ritz Toasted Chips in sweet habanero and honey bbq at retailers nationwide with an SRP of $3.99.

Walmart is building upon its AR-enabled technology, which helps shoppers see how items might look in real life before purchasing. 

The retailer is enhancing its Beauty Virtual Try-On feature to include hair color products, allowing customers to easily experiment with various color cosmetics and hair shades in real-time before hitting the buy button.  

Focusing on offering personalized experiences, users can search for their perfect match and make their purchase easily through the digital platform, the company said. 

Nearly 500 hair color products from such brands as Madison Reed, Revlon and Wella are available on Walmart’s iOS app, and the retailer has plans to add more brands in the future. 

Aside from hair colors, the experience also features products from such brands as e.l.f. Cosmetics, NYX Professional Makeup, Black Radiance and wet n wild, among others. 

Everydaze is showcasing its newest launch—Essential Collagen Solution Jelly Stick—which is vegan and aids in promoting beauty and wellness. 

The Essential Collagen Solution Jelly Stick delivers 3,000 mg of vegan collagen and contains 30 calories per serving. The jelly stick can help promote healthy joints, muscles, hair and nails, as well as skin elasticity, the brand said.

It is available in peach, pomegranate, green grape and mango flavors, and comes in a pack retailing for $12.99 at Amazon.com.

Coffee mate and Dr Pepper have come together to put their own spin on the viral #DirtySoda trend on TikTok.

Dirty Soda is a TikTok sensation that involves mixing carbonated soda with a splash of creamer and, sometimes for added flair, fruits and flavored syrups.

With its Dirty Soda Coconut Lime Flavored Creamer and a glass of the soft drink, making the viral beverage is now easier than ever, the brands noted.

“The modern coffee drinker demands more from their brands—more flavor, more indulgence, and more opportunities to experiment with their favorite coffee products. Coffee mate is embracing exploration for any time of day,” said Leonardo Aizpuru, Nestlé vice president of brand marketing for the beverage division and business unit. “We are excited to collaborate with Dr Pepper merging the worlds of coffee creamer and soda, making it easy to make the viral Dirty Soda trend that’s taken the world by storm. We know that Coffee mate fans love Dr Pepper so we’re excited to introduce this iconic partnership as an easy way for our brands to deliver the convenience of flavor and fun at home.”

Currently, Coffee mate’s Dirty Soda Coconut Lime Flavored Creamer is available for purchase at grocery stores nationwide for a limited time and retail for $3.29.