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News Briefs

  • 4/14/2024

    Sèchey’s alcohol-free product range makes Target debut

    sechey group

    Sèchey’s product range, which includes alcohol-free brands De Soi, Edna’s, Free AF, Ghia, Kin Euphorics, Mingle, Mocktail Club ___Starla, & Surely, and Sèchey are now available in-store and online at Target. 

    As part of the expanded partnership, Target will dedicate prime real estate in its adult beverage aisle to the brand's alcohol-free and functional beverage options, the company said. 

    “The partnership recognizes the demand for alcohol free alternatives and a mindful drinking approach that still allows us to connect, socialize and celebrate,” said founder Emily Heintz. She goes on to say, “Sechey’s alcohol flexible” ethos, encapsulated by trademarks such as ‘drink less live more’ and ‘dryish,’ embraces individuals on their unique journeys with alcohol. We are committed to fostering education and awareness of alternatives, free from judgment.”

  • 4/15/2024

    Red by Kiss’ cordless mini shaver takes grooming on the go

    red by kiss mini shaver

    Red by Kiss’ grooming line of products is broadening following the launch of its new cordless mini shaver. 

    The lightweight and compact shaver features a titanium-coated foil and comfort grip, and is about the size of a credit card, the brand noted. 

    Available with worldwide dual voltage and a rechargeable lithium-ion battery, the mini shaver also has a travel-friendly safety lock and comes in two colors. 

    Retailing for $19.99, Red by Kiss’ new cordless mini shaver is available for purchase online. 

  • 4/15/2024

    Beia debuts Bikini & Body Scrub

    beia bikini and body scrub

    Beia has debuted a new product designed to help smooth the skin. 

    New from the brand is the Bikini & Body Scrub, which utilizes rice powder and pumice, as well as glycolic acid and green tea to help cleanse and exfoliate the skin with soothing benefits, the brand shared. 

    Featuring an all-over formula that works with a mix of chemical and physical exfoliants, the product works to help users buff away dead skin cells and pre-clogging oils, as well as aid in preventing ingrown hairs. 

    Retailing for $38, Beia’s new Bikini & Body Scrub is available for purchase online.

  • 4/11/2024

    Sally Hansen’s vegan line unveils floral-inspired hues

    sally hansen good kind pure fresh bloom

    Sally Hansen is channeling springtime florals with the new shades joining its vegan nail polish collection, good. kind. pure. 

    The newly debuted Fresh Bloom collection features six polishes that are vegan and 16-free, the brand said. 

    The polishes are packaged in a white-capped bottle and the new shades include: Iris-istible, a blue; Poppy’n Fresh, an orange; Peony For Your Thoughts, a pink; Thyme Off, a green; Rose to the Occasion, a pink; and You’re My Soil-Mate, a brown. 

    Shades part of Sally Hansen’s new good. kind. pure Fresh Bloom collection retail for $9.99 each and can be found at mass market, drugstore, food and e-commerce retailers. 

  • 4/11/2024

    Nescafé expands instant coffee line

    nescafe coffee teaser

    Nescafé is adding to its range of instant coffees with two new launches—Gold Espresso and Ice Roast. 

    The Gold Espresso, which is available in blonde and intense roasts, is made with responsibly sourced Gold Roasted Arabica Beans and features a smooth taste with café-style cream notes. 

    The Ice Roast is a cold-liquid-dissolvable coffee that is made to be mixed with cold water and milk. The Icr Roast is made from pure and responsibly sourced coffee and contains notes of cocoa. 

    “The coffee drinking habits of Americans are ever-changing, but we continue to see a growing demand for espresso-based and cold coffee beverages—alongside an increasing interest in making these café-quality beverages from home,” said Jonathan Iams, director of Nescafé U.S. brand marketing. “Nescafé’s newest products offer bold flavors and convenience, ensuring every coffee lover can make their perfect cup without compromise. This promise is at the heart of the Nescafé brand, as we continually strive to create coffee experiences that reinvigorate and inspire our communities—from our coffee farmers to consumers—to make a positive and sustainable impact in their world.”

    Both of Nescafé’s new launches are available at retailers nationwide for an SRP that begins at $7.39. 

  • 4/8/2024

    SmartyPants rolls out gut health offering for children

    smartypants Fiber & Veggies

    SmartyPants is targeting gut health in children aged 4 years old and older with its new Fiber & Veggies gummy supplements. 

    Specifically formulated to help support regular digestion, the product contains bioavailable nutrients including 3 g of plant-derived prebiotic dietary fiber and inulin, the company said. 

    Also featuring a green veggie blend that equals about three cups of kale, the new Fiber & Veggies product carries an SRP of $17.99. 

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