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News Briefs

  • 5/13/2024

    C4 Energy, Hawaiian Punch launch new beverage

    c4 energy x hawaiian punch

    C4 Energy has a new collaboration with Hawaiian Punch in the works that includes beverages with nostalgic tropical fruit juice notes. 

    The full C4 x Hawaiian Punch line of products will include a variety of Pre-Workout Powders, Performance Energy and PeptiPump products. The flavor profiles of the beverages include pineapple, passion fruit, papaya and guava juices. 

    To correlate with the launch, C4 is rolling out a campaign that includes social content with athlete and boxing talent, in-store activations, merch and partnerships with Overtime Boxing and Top Rank Boxing. 

    The new collaboration is available to shop wherever C4 products are currently sold. 

  • 5/9/2024

    Club Crisps, Mike’s Hot Honey add hint of heat to crackers

    Club Crisps flavored with Mike’s Hot Honey

    Club Crisps is adding a dose of sweet heat to its buttery crackers following a collaboration with Mike’s Hot Honey. 

    “We couldn’t think of a better way to bring our first cracker-brand collaboration to life with the iconic, buttery crisps of Club,” said Mike Kurtz, founder of Mike’s Hot Honey. “We hope Club and Mike's Hot Honey fans enjoy relaxing and snacking on these buttery Club Crisps infused with our distinctive sweet-heat for a unique and delicious way to satisfy their cravings.”

    The two brands are working together to launch Club Crisps flavored with Mike’s Hot Honey, which feature honey infused chili notes with buttery flavors, the companies said. 

    “We’re always eager to learn what our fans' new flavor obsessions are so that we can create a fun and unique snacking experience,” said Carrie Foose, director of brand marketing for Kellanova Crackers. “Working with Mike's Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and for the entire Club portfolio. We can’t wait to work with the Mike's Hot Honey team to bring fans just what they've been waiting for with this limited-time innovation sure to deliciously spice up you and your club's snacking game.”

    Club Crisps flavored with Mike’s Hot Honey will be available for purchase for a limited time at retailers nationwide for an SRP of $3.99. 

  • 5/8/2024

    LG Chi Color Master Factory secures patent

    lg master patent teaser

    Farouk Systems, in partnership with LG H&H, announced that the LG Chi Color Master Factory has secured a patent from the United States and Trademark Office. 

    The LG Chi Color Master Factory works to streamline color customization by integrating digital precision to eradicate guesswork and ensuring accurate color formulations with every use, the company said. 

    "We are honored to receive this patent for our LG CHI Color Master Factory," said Dr. Farouk Shami, Chairman, and Founder of Farouk Systems, Inc. "This acknowledgment underscores our dedication to pushing the boundaries of technology and delivering exceptional solutions to our professional customer base. With the LG CHI Color Master Factory, we are revolutionizing the beauty industry by combining advanced American technology with cutting-edge innovation."

    The patented technology utilized in the tool includes an array of senors, algorithms and quality control measures by regulating such variables as pigment concentration, temperature, and curing time, the company said.  

  • 5/9/2024

    Fazit releases Faux Freckles, Stardust Speckles

    fazit teaser

    Fazit, a beauty patch brand, is reimagining beauty with the launch of a new product designed to add sparkle to makeup routines. 

    The brand’s makeup patches, which utilize patch technology in its application process, are rolling out its Faux Freckles and Stardust Speckles in gold and silver. 

    Designed with a patch, pat, peel and reveal technique, the brand’s product looks to change the way users apply their desired freckles, the company said. 

    Founded by Aliett Buttelman and Nina LaBruna, the co-founders created the brand to offer a quick and way to apply makeup that simplifies routines without compromising on results, the company said.

    Fazit’s Faux Freckles and Stardust Speckles are available for purchase online. 

  • 5/9/2024

    Sally Hansen launches limited-edition Ring Pop collection

    sally hansen x ring pop

    Sally Hansen is bringing the festive colors and flavors of the Ring Pop candy to the nail care aisle with its new limited-edition collection. 

    The Sally Hansen x Ring Pop line features four new Salon Effects Perfect Manicure designs and 10 new Insta-Dri shades.

    Shades included in the Insta-Dri x Ring Pop Limited Edition collaboration include Very Cherry Jelly, Grape Expectations, StrawVery Fun, Cherry on Top, Berry Go Round, Nice Ring To It, S-melon Like Summer, Party Blues, Bling Pop and The Berry Best. 

    The Salon Effects Perfect Manicure x Ring Pop Limited Edition collection includes Straw-Jelly, Do Me a Flavor?, Thank You Berry Much and Put a Ring On It. 

    The Insta-Dri polishes retail for $7.99 and the Perfect Manicure hues carry an SRP of $9.99 each. 

  • 5/8/2024

    Totino’s intros Breakfast Snack Bites

    totino's breakfast

    Totino’s is stepping into the breakfast category with the launch of its Breakfast Snack Bites. 

    The Breakfast Snack Bites comes in three flavors—Pork Shoulder Bacon & Cheese Scramble, Sausage & Cheese Scramble and Cheesy Chorizo Scramble. 

    Currently, the frozen breakfast food is available at select grocery stores with expanded availability to Kroger and Walmart occurring in the summer. 

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