News Briefs

Post Consumer Brands is prepping the cereal aisle for summer with several new launches across its Pebbles line. 

The company announced the launch of three new cereals and two size extensions across the brand. 

Products shoppers can be on the lookout for include: 

• Fruity Pebbles Waffles Cereal: Features fruity-based waffle pieces that contain notes of maple syrup; 
• Summer Fruity Pebbles Cereal: Available in a limited-edition box that includes the characters Pebbles, Bamm-Bamm and Dino, and contains festive red and blue flakes; and
• Frosted Chocolate Cake Cereal: A limited-edition cereal that contains chocolate chips and eight chocolate layers. 

The cereals that will be coming in larger sizes are the Fruity Pebbles Marshmallow Cereal in Large and Fruity Pebbles and Cocoa Pebbles Cereal in Giant. 

Sally Hansen and LoveShackFancy have joined forces on a limited-edition nail polish line that channels neutral spring vibes. 

Featuring the brand’s Color Therapy polishes, which are infused with argan oil and biotin, the collection’s formula also protects nails from breaking and from peeling or splitting, the company said. 

Available in various shades exclusive to certain retailers, the Fleur-T and Rosy Quartz hues are available in packs at Walgreens and on LoveShackFancy’s website. CVS will carry the Fleur-T, Pink I’ll Sleep In, Rosy Quartz, Tulle Much and a Top Coat. 

Nailboo is bringing its dip nail products to 2,200 Walmart shelves. 

The brand’s current portfolio includes at-home dip powder and gel nail kits for home use.

“Tripling our presence at Walmart is a pivotal moment for Nailboo, as we’re laser-focused on meeting our customers exactly where they shop and expanding the brand’s retail footprint,” said Raz Romanescu, CEO and co-founder of Underlining, the parent company of Nailboo. “Growing our already loyal customer base at Walmart serves as a catalyst and amplifies the brand’s commitment to further democratizing salon quality at-home nail care.” 

Aside from Walmart, Nailboo offers its products at several other retailers, including Sally Beauty. 

W. Dressroom New York is putting a twist on the traditional functional fragrance with a collection of products that goes beyond standard perfumes. 

Utilizing innovation to create a spray that is anti-bacterial and hypoallergenic to remove odors instead of masking, each scent is water based and oil-free, making them safe for fabric, skin and the environment, the brand said. 

Developed in South Korea by fashion designer Bumsuk Choi, the brand’s scents range from fruity to floral and woodsy to musky. 

“Fashion is not something that exists in dresses only. It is a way to say who you are without having to speak. Scent is the most powerful way to symbolize who you are,” said Bumsuk Choi.

The fragrances possess the ability to create escapism, evoke nostalgia, and create a personal self-care mini moment any time, any place, the company noted. 

Hi-Chew is putting a new spin on its chewlet candies with the launch of two product lines—Gummies and Gummies Sour. 

Each gummy snack features a filling and comes in various flavors. The Gummies come in peach, mango and strawberry, while Gummies Sour is available in green apple, pineapple and watermelon. 

Hi-Chew Gummies and Gummies Sour will be available for purchase online at the beginning of July and will roll out to select retailers throughout the fall. 

CoverGirl is rolling out a new mascara designed with a 50° curved fiber brush to curl, lift and fan even the smallest and straightest lashes from root to tip.

Infused with plant-based keratin and lifting waxes, the mascara is transfer-proof, smudge-proof and provides up to 24 hours of wear, the brand said. 

“CoverGirl recognized that beauty users want a mascara that’s affordable but won’t compromise on bold volume, and that’s exactly what the Eye Enhancer 3D Mascara delivers. This versatile mascara offers three key benefits in one accessible and affordable product that we know beauty lovers, especially Gen Z, crave. With this launch we also tapped into social and product trends to identify a shade palette that is bolder and more youthful,” said Mary Santangelo, senior vice president, CoverGirl global marketing, at Coty.

Ophthalmologically tested to be suitable for all eyes including sensitive and contact lens wearers, the new Eye Enhancer 3D Mascara comes in three shades—Intense Black, Dark Chocolate and Berry Brown. 

Shoppers can pick up CoverGirl’s new Eye Enhancer 3D Mascara wherever the brand’s products are sold.