News Briefs

SimplyProtein is loading up the tortilla chip aisle with protein. 

New from the brand are its Restaurant-Style Tortilla Chips, made with corn, pea protein, sunflower oil and come in three flavors—sea salt, hint of lime and hint of habanero. 

Each 1-oz. serving of 14 chips contains 7 g of protein, 140 calories, 7 to 8 g of fat and 11 to 12 g of carbohydrates, the company said. 

“We believe we’ve cracked the code on indulgent-tasting, better-for-you tortilla chips,” notes Michael Lines, CEO of Wellness Natural Inc., parent company of SimplyProtein. “I’m really proud to have created a new protein-rich snack that tastes so great. With summer upon us, it’s time for folks to enjoy the savory side of SimplyProtein that’s perfect with their guacamole, salsa, in their nacho recipes, or however they choose.”

Currently, all flavors can be purchased online at Amazon and the SimplyProtein website. The hint of lime chips are available for purchase at Costco stores across the Northeast, Northwest and Southeast for an SRP of $8.99. In July, H-E-B will carry all three flavors. 

Chex Mix is rolling out a new snack that channels the savory flavors of a buffalo chicken sandwich. 

New from the brand is the Remix Buffalo Chicken Sandwich flavor, which features spices and herb Chex, ranch-flavored wing puffs, toasted breadsticks and buffalo sauce-inspired Chex pieces. 

Retailing for $4.29 per 7-oz. bag, Chex Mix Remix Buffalo Chicken Sandwich is available wherever the brand’s products are currently sold.

Del Monte is rolling out a new fruit cup that features chunks of fruit that are complemented by popping boba in fruit gels.   

The latest offering from brand is the Bubble Fruit Gel Cups, which come in three flavors—apple watermelon, peach strawberry and pineapple tropical. 

Sold in packs of four, Del Monte’s new Bubble Fruit Gel Cups retail for $3.39 and are available at retailers nationwide. 

Topo Chico is broadening the availability of its Sabores line of sparkling waters.

Consumers can find the beverage at retailers nationwide in lime, tangerine and blueberry flavors. 

In addition, to celebrate the broadened availability of the line, Topo Chico partnered with comedian Rob Anderson on a 10-minute social variety show titled, “SaboresTV,” which highlights personalities including artists, chefs, musicians and fans. 

MegaFood is rolling out a new supplement crafted with dried beets. 

The brand’s new Beet Chews feature 500 mg of beetroot powder per serving to support cellular energy and aid the body in creating sustainable energy, the company said. 

The supplements are free of citric acid, malic acid, palm oil and artificial sweeteners, and contain vitamin C. 

MegaFood’s Beet Chews are available in a Mixed Berry flavor and can be purchased online. 

Post Consumer Brands is prepping the cereal aisle for summer with several new launches across its Pebbles line. 

The company announced the launch of three new cereals and two size extensions across the brand. 

Products shoppers can be on the lookout for include: 

• Fruity Pebbles Waffles Cereal: Features fruity-based waffle pieces that contain notes of maple syrup; 
• Summer Fruity Pebbles Cereal: Available in a limited-edition box that includes the characters Pebbles, Bamm-Bamm and Dino, and contains festive red and blue flakes; and
• Frosted Chocolate Cake Cereal: A limited-edition cereal that contains chocolate chips and eight chocolate layers. 

The cereals that will be coming in larger sizes are the Fruity Pebbles Marshmallow Cereal in Large and Fruity Pebbles and Cocoa Pebbles Cereal in Giant.