News Briefs

General Mills is adding vanilla flavors to the cereal aisle with new and returning options. 

The latest launch from the company is the Loaded Birthday Cake Cereal, which features vanilla crème and a puffed-up pink cereal bite. Returning is the Vanilla Chex, which contains a dusting of vanilla and sugar in each crunchy square, per the brand.

Loaded Birthday Cake Cereal retails for $6.88 and can be found at select retailers, while Vanilla Chex carries an SRP of $4.99 and will only be available for a limited time at select retailers. 

Smartfood is bringing the classic flavors of a summer cookout to its air-popped popcorn. 

New from the brand is the Cheddar BBQ flavor, which features notes of tangy barbecue with cheddar. 

Available in XL for an SRP of $2.69 and XXVL for $5.19, Smartfood’s new Cheddar BBQ is available in stores nationwide while supplies last.  

Mightylicious is rolling out its new Gluten-Free Flour Blends, which are made with rice flour and milled specifically for baking. 

Available in three options—all-purpose flour, vegan all-purpose flour and vegan chocolate brownie mix—the launches are kosher, non-GMO verified and free from key allergens, the company said. 

Retailing for $8.99 each, Mightylicious’ new launches are available online and wherever the brand’s products are currently sold. 

Summer is here and Neutrogena is helping consumers protect themselves from the sun’s rays with two new launches—Sport Body Spray and Sport Face Oil-Free Sunscreen SPF 70+. 

The Sport Body Spray is available in SPF 70 and SPF 30, and is formulated with antioxidants and vitamins E and C. Featuring a mint fragrance, the product helps protect from the sun while also boosting the skin’s vital function from the inside out, the company said. 

On the other hand, the Sport Face Oil-Free Sunscreen SPF 70+ is an oil-free face lotion that utilizes its Helioplex Technology to offer UVA/UVB protection from the sun. 

Neutrogena’s Sport Body Spray retails for $12.99 and the Sport Face Oil-Free Sunscreen SPF 70+ retails for $9.58. Both products are available at mass retailers nationwide. 

On June 11, 2024 at 1 pm EST, decision-makers and advocates focused on food is medicine, health and wellness innovation and chronic disease prevention and management will have a chance to gain insights about a compelling announcement by the Milken Institute and the National Association of Chain Drug Stores.

The announcement will be the focus of a virtual discussion between Holly Freishtat, senior director of Feeding Change, Milken Institute, and Steve Anderson, president and CEO of NACDS.

The timely Milken Institute and NACDS discussion will answer important questions about the future of food is medicine and the role of pharmacies and pharmacists in it.

To register, click here.

Reese’s is doubling down on the amount of chocolate and peanut butter in its candy with the new limited-edition jumbo cup.

Equivalent to four of its king-sized cups, this limited-edition size will only be available at select retailers while supplies last. 

“There’s nothing quite like our iconic combination of chocolate and classic Reese’s peanut butter, so we're making Reese’s fans dreams come true by quadrupling the size of our fan-favorite King Size Peanut Butter Cups,” said Melissa Blette, Reese’s senior brand manager. “We’ve seen the passion that fans have for the brand, and we're excited to bring a new, larger cup for them to continue enjoying the chocolate and peanut butter goodness that only Reese’s peanut butter cups can provide.”