News Briefs

Optase Life is rolling out a makeup remover product that is gentle and sensitive on dry eyes.

The brand has rolled out its Sensitive Eye Makeup Remover, which is eye doctor-approved and includes ingredients such as hyaluronic acid, pro vitamin B5 and manuka honey to keep skin feeling nourished after every use. 

Featuring patented ionized water technology, the product works by acting as a magnet to lift away makeup and impurities without harsh rubbing and while also helping preserve the skin’s natural oils. 

Retailing for $16.95, Optase Life’s Sensitive Eye Makeup Remover is available for purchase on its website, as well as on Amazon and Walmart.com. 

Welch’s Fruit Snacks has officially launched its newest seasonal variety—Red, White & Blueberry—which will only be available for a limited time. 

“They’re a delicious treat for consumers of all ages,” said Betania Neto, seasonal brand manager at PIM Brands, makers of Welch’s Fruit Snacks. “As always, Welch’s Fruit Snacks are not only delicious, but also packed with essential vitamins A, C, and E, are gluten-free, and fat free, and align with the brand’s commitment to providing high-quality “better for you” snacks.” 

Inspired by the summer season and American traditions, the limited-edition fruit snacks feature a mix of cherry and berry flavors with whole fruit as the main ingredient, the brand said. 

“We’re thrilled to introduce a snack that captures the spirit of fun, festivity and American celebrations for enjoying with friends and family throughout the summer,” said Neto. “Our Red, White & Blueberry Edition is the perfect snack for adding that special and colorful touch of celebration, to any summer gathering.”

Available in a 26-ct. box of .5-oz. pouches that retail for $6.99, Welch’s Red, White & Blueberry Fruit Snacks can be found at major retailers including Aldi, Walgreens and H-E-B, among others. 

Revlon is debuting a few new beauty tools to its Designer Series collection. 

Featuring an assortment of products for the face, the four new items include: 

1. Mini Tweezer Set: Featuring two mini tweezers in a compact case that can be taken on the go; 
2. Lash Curler: Made to hold a natural curl due to its curved design that concentrates the curl in the center of the lash; 
3. Brow Set: Includes a spoolie brush and brow scissors for eyebrow maintenance; and 
4. Slant Tweezer: Designed to grip the smallest of hairs, it offers with aligned slant tips and tension for control and precision when tweezing. 

The products in Designer Series line are available to purchase online. 

CoverGirl is revolutionizing the eyeshadow game with new one-swipe shadow sticks that offer a high impact and shimmery color. 

The new Clean Eye Color Sticks feature a lightweight and buildable formula that comes in 12 shades and is made with clean, vegan and conditioning ingredients, the brand shared. 

Each shadow stick includes an easy-glide round tip that distributes the product and does not smudge, crease, fade, smear, flake or transfer. 

Available shades include Icy Frost, Sunrise Beam, Ballerina Blush, Rose Copper, Gold Dusk, Raspberry Bloom, Dreamy Pink, Bronze Glow, Golden Toffee, Mystic Maroon, French iolet and Sky Dust. 

Retailing for $11.99 each, CoverGirl’s Clean Eye Color Sticks are ophthalmologically tested, suitable for sensitive eyes and contact lens wearers, and are Leaping Bunny Approved by Cruelty-Free International. 

General Mills is adding vanilla flavors to the cereal aisle with new and returning options. 

The latest launch from the company is the Loaded Birthday Cake Cereal, which features vanilla crème and a puffed-up pink cereal bite. Returning is the Vanilla Chex, which contains a dusting of vanilla and sugar in each crunchy square, per the brand.

Loaded Birthday Cake Cereal retails for $6.88 and can be found at select retailers, while Vanilla Chex carries an SRP of $4.99 and will only be available for a limited time at select retailers. 

Smartfood is bringing the classic flavors of a summer cookout to its air-popped popcorn. 

New from the brand is the Cheddar BBQ flavor, which features notes of tangy barbecue with cheddar. 

Available in XL for an SRP of $2.69 and XXVL for $5.19, Smartfood’s new Cheddar BBQ is available in stores nationwide while supplies last.