News Briefs

New from Bausch + Lomb is Blink NutriTears, an over-the-counter supplement that aims to target the root causes of dry eyes and aid in promoting healthy tear production and dry eye relief. 

“We offer dry eye sufferers a wide array of options that target the ocular surface, but many consumers are looking for options that go beyond eye drops,” said John Ferris, executive vice president, consumer, Bausch + Lomb. “With Blink NutriTears, consumers now have a first-of-its-kind clinically proven nutritional supplement that helps hydrate their eyes from within and provides long-lasting relief. It will be an outstanding complement to our growing dry eye portfolio.”*

Created alongside a group of eye care and nutritional experts, the supplements are formulated with a proprietary blend of such ingredients as lutein, zeaxanthin, curcumin and vitamin D, the company shared. 

Bausch + Lomb will begin rolling out Blink NutriTears to the eye care aisle of most major retailers, and online nationwide, by the end of July.