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News Briefs

  • 6/20/2024

    Pepcid intros Max Icy Cool Mint heartburn relief product

    Pepcid Max Icy Cool Mint

    Pepcid is rolling out a new OTC acid-reducer product that aims to help prevent and relieve heartburn symptoms.

    The new Max Icy Cool Mint product aims to relieve heartburn symptoms in 15 to 30 minutes and deliver a cooling sensation with its icy cool mint coating, the brand said. 

    Available in a 20-count pack that retails for $10.97 and a 40-count for $19.67, Pepcid Max Icy Cool Mint is available at such major retailers as Walmart, Amazon, Walgreens, Target and CVS Pharmacy. 


  • 6/18/2024

    Bausch + Lomb’s Blink NutriTears target root causes of dry eyes

    Bausch + Lomb Blink NutriTears

    New from Bausch + Lomb is Blink NutriTears, an over-the-counter supplement that aims to target the root causes of dry eyes and aid in promoting healthy tear production and dry eye relief. 

    “We offer dry eye sufferers a wide array of options that target the ocular surface, but many consumers are looking for options that go beyond eye drops,” said John Ferris, executive vice president, consumer, Bausch + Lomb. “With Blink NutriTears, consumers now have a first-of-its-kind clinically proven nutritional supplement that helps hydrate their eyes from within and provides long-lasting relief. It will be an outstanding complement to our growing dry eye portfolio.”*

    Created alongside a group of eye care and nutritional experts, the supplements are formulated with a proprietary blend of such ingredients as lutein, zeaxanthin, curcumin and vitamin D, the company shared. 

    Bausch + Lomb will begin rolling out Blink NutriTears to the eye care aisle of most major retailers, and online nationwide, by the end of July. 

  • 6/17/2024

    Eos’ strawberry dream, pink champagne lotions sweeten body care aisle

    eos strawberry dream and pink champagne

    Eos is adding two new fragrances to its 24 Moisture Body Lotion line. 

    The new additions—strawberry dream and pink champagne—are designed to hydrate the skin without a greasy residue and feature scents inspired by the summertime, the brand stated. 

    The strawberry dream scent features notes of strawberry, pink sugar and vanilla cream. The pink champagne contains scents of pear champagne, ruby pomegranate and plum suede. 

    Both retailing for $9.99, Eos’ two new 24 Moisture Body Lotion scents are currently available for purchase on its website. The lotions will be available on Amazon beginning July 1 and at Walmart, Target, CVS and Kroger stores in September. 

  • 6/14/2024

    Welch’s Fruit Snacks intros seasonal Red, White & Blueberry variety

    Welch’s Red, White & Blueberry Fruit Snack

    Welch’s Fruit Snacks has officially launched its newest seasonal variety—Red, White & Blueberry—which will only be available for a limited time. 

    “They’re a delicious treat for consumers of all ages,” said Betania Neto, seasonal brand manager at PIM Brands, makers of Welch’s Fruit Snacks. “As always, Welch’s Fruit Snacks are not only delicious, but also packed with essential vitamins A, C, and E, are gluten-free, and fat free, and align with the brand’s commitment to providing high-quality “better for you” snacks.” 

    Inspired by the summer season and American traditions, the limited-edition fruit snacks feature a mix of cherry and berry flavors with whole fruit as the main ingredient, the brand said. 

    “We’re thrilled to introduce a snack that captures the spirit of fun, festivity and American celebrations for enjoying with friends and family throughout the summer,” said Neto. “Our Red, White & Blueberry Edition is the perfect snack for adding that special and colorful touch of celebration, to any summer gathering.”

    Available in a 26-ct. box of .5-oz. pouches that retail for $6.99, Welch’s Red, White & Blueberry Fruit Snacks can be found at major retailers including Aldi, Walgreens and H-E-B, among others. 

  • 6/14/2024

    Revlon showcases latest additions to Designer Series collection

    revlon designer series teaser

    Revlon is debuting a few new beauty tools to its Designer Series collection. 

    Featuring an assortment of products for the face, the four new items include: 

    1. Mini Tweezer Set: Featuring two mini tweezers in a compact case that can be taken on the go; 
    2. Lash Curler: Made to hold a natural curl due to its curved design that concentrates the curl in the center of the lash; 
    3. Brow Set: Includes a spoolie brush and brow scissors for eyebrow maintenance; and 
    4. Slant Tweezer: Designed to grip the smallest of hairs, it offers with aligned slant tips and tension for control and precision when tweezing. 

    The products in Designer Series line are available to purchase online. 

  • 6/13/2024

    Optase Life launches Sensitive Eye Makeup Remover

    optase life eye makeup remover

    Optase Life is rolling out a makeup remover product that is gentle and sensitive on dry eyes.

    The brand has rolled out its Sensitive Eye Makeup Remover, which is eye doctor-approved and includes ingredients such as hyaluronic acid, pro vitamin B5 and manuka honey to keep skin feeling nourished after every use. 

    Featuring patented ionized water technology, the product works by acting as a magnet to lift away makeup and impurities without harsh rubbing and while also helping preserve the skin’s natural oils. 

    Retailing for $16.95, Optase Life’s Sensitive Eye Makeup Remover is available for purchase on its website, as well as on Amazon and 

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