News Briefs

Celsius is adding not one, but two new flavors to its line of energy drinks. 

The company touts the following new additions: 

• Sparkling Kiwi Strawberry: features notes of strawberries and tangy kiwi; and 

• Sparkling Watermelon Lemonade: features the zesty tang of lemon with ripe watermelon. 

Both new flavor additions are available for purchase on the brand’s website and where it’s products are currently sold.  

Pillsbury Toaster Strudel is bringing back a fan-requested offering from the 2010s. 

The brand shared that its Mega Icing, last available in 2015, is making a comeback for a limited time. 

Mega Icing comes in strawberry and strawberry cream cheese flavors and features almost double the icing of traditional Pillsbury Toaster Strudel, per the company.

The product carries an SRP of $3.99 and can be found at select retailers while supplies last.

C4 Energy is bringing the nostalgic flavors of a Creamsicle to the energy drink aisle. 

The two companies have come together to launch the beverage, which is powered by 200 mg of caffeine and CarnoSyn Beta-Alanine. 

Featuring notes of sweet and tangy orange combined with a frosty vanilla finish that is reminiscent of the summer treat, the product is launching alongside a summer-long program that taps into car culture and stars actor and musician Ludacris. 

Consumers can find the C4 Energy x Creamsicle beverage available for purchase exclusively at 7-Eleven locations nationwide. 

National Association of Chain Drug Stores president and CEO Steve Anderson issued the following statement as the Patients Not PBMs Coalition calls for pharmacy benefit manager reform at an event at the Massachusetts State House:

“The National Association of Chain Drug Stores (NACDS) stands strongly with other pharmacy benefit manager (PBM) reform advocates today at the Massachusetts State House.

“Our message is simple. Now is the time for the Massachusetts Senate and House of Representatives to stop pharmaceutical benefit manipulation from inflating Bay Staters’ prescription drug prices and from jeopardizing access to trusted pharmacies and needed medications.

“NACDS includes chains with as few as four pharmacies as well as those operating nationally. Our national perspective shows us that confronting the PBMs’ self-enriching tactics requires state and federal legislators and policymakers to do their part. This is the only way to prevent PBMs from shifting their profit-grabbing tactics to areas without reform. The people of Massachusetts and their pharmacies need immediate action in Boston.

“NACDS appreciates the work of the members of the Massachusetts Joint Committee on Health Care Finance, and especially House Chair John Lawn and Senate Chair Cindy Friedman. For the people of Massachusetts and for the pharmacies they count on, it is time to stand up to the PBMs and it is time for PBM reform now.”

There’s a new Oreo flavor hitting shelves for a limited time. 

New from the brand is the mint chip variety, which features chocolate cookies with a waffle cone embossment and mint chip flavored crème and chocolate chips. 

Available beginning July 8, consumers will be able to pick up packs of Oreo’s mint chip cookies for a limited time. 

One Brands is bringing the flavors of a Reese’s Peanut Butter Cup to its protein bars. 

New from the brand is the Reese’s Peanut Butter Lovers flavor, which features 8 g of protein and 3 g of sugar. 

"Many peanut butter flavored protein bars exist in the world, but only One Brands can do it with the real ingredients of Reese's peanut butter,” said Bo Jones, One Brands brand manager. “At One Brands, we understand our consumers love their favorite flavors like peanut butter in a protein-packed snack. That's why we're excited to give them the One x Reese’s Peanut Butter Lovers flavor inspired protein bar that tastes delicious.”

In addition, the brand also is rolling out its new Hershey’s Cookies ‘n’ Crème protein bar, which features bits of the candy. 

Both of One Brands’ new Peanut Butter Lovers and Hershey’s Cookies ‘n’ Crème bars are now available for purchase at Amazon and retailers nationwide.