News Briefs

Odele is broadening its retail distribution with a newly launched Amazon storefront. 

“We are always striving to deliver an elevated, inclusive experience and premium performance at an accessible price point, wherever our consumer is…and there is no denying that consumer is on Amazon. The platform is ripe for trial and discovery when it comes to beauty, certainly, but it also allows for us to amplify our online presence far beyond our own site,” said co-founder Britta Chatterjee.  

Products that will be available on Amazon include its Volumizing Regimen, Smoothing Regimen, Moisture Repair Regimen, as well as four stylers—Air Dry Styler, Dry Shampoo, Clarifying Shampoo, Leave-in Conditioner. 

The line first launched in January 2020 exclusively at Target and before expanding its retail footprint with Ulta Beauty and CVS Pharmacy in February 2023.

The Relief Products is spotlighting its new and improved Dual Relief delivery system for eye health care. 

Combining its Natural Eyes Fast Dissolving Tablets with Gentle Eyes lubricating eye drops, the system aims to help users temporarily relieve eye care symptoms. 

Featuring homeopathic ingredients that soothe and moisturize the eye, the system pays homage to the brand’s roots of helping consumers support their holistic health, the company noted. 

Additional information on The Relief Products’ Dual Relief system, including where to purchase, can be found online. 

The Laughing Cow is adding a new limited-edition flavor to its popular line of wrapped snackable cheese wedges. 

Everything Bagel Style features notes of sesame, garlic and poppy seed flavors, reminiscent of the flavors found on a classic everything bagel, the brand shared. 

“It’s no secret that everything bagel seasoning has taken the world by storm, and we noticed that our fans were topping their favorite The Laughing Cow cheese wedges with it to level up their snacks and recipes,” said The Laughing Cow brand director, Zach Fatla. “Now cheese lovers can enjoy their favorite flavors in an even more convenient way thanks to the perfectly portioned The Laughing Cow Everything Bagel Style cheese wedges.”

Consumers can find The Laughing Cow’s Everything Bagel Style at such retailers as Walmart, Meijer, Target and Publix, among others for an SRP of $4.49 until January 2025.

Just weeks away from the release of the highly anticipated “Beetlejuice Beetlejuice” film from Warner Bros., Keebler is channeling some major villain energy with its new limited-edition release. 

The brand, in partnership with Warner Bros. Discovery Global Consumer Products, is debuting the “Beetlejuice Beetlejuice” Dark Chocolate & Vanilla Fudge Stripes. 

Consisting of a black-and-white format, the dark chocolate shortbread cookies are topped with vanilla-flavored fudge stripes that mimic Beetlejuice’s iconic suit. 

"We're thrilled to introduce this partnership to our classic Fudge Stripes portfolio, providing a fun take on the classic black-and-white-striped suit that Beetlejuice fans know and love," said Alicia Mosley, vice president of marketing, Keebler Brand. "At Keebler, we strive to create magical moments for families and what better way to do so than by partnering with Warner Bros. Discovery to bring some tasty moments to the highly anticipated new film."

The limited-edition cookies are now available at retailers nationwide for an SRP of $4.80.

Bubble Skincare is adding a third, new cleanser to its lineup—Magic Melt Micellar Milk. 

This milky cleanser makeup remover is designed to help break down makeup, oil and SPF on the skin without the use of water, according to the brand. 

The cleanser can be used at the first step in a double cleanse routine and aims to leave skin soothed, hydrated and balanced. It contains oat extract, raspberry seed oil and meadowfoam seed oil. 

Bubble Skincare’s new Magic Melt Micellar Milk is available for purchase on its website and Ulta.com and retails for $15.

Wegmans Food Markets is set to open its very first location in the state of Connecticut. 

Located at 675 Connecticut Ave in Norwalk, the store will open its doors to customers in the summer of 2025, according to the company. 

In the meantime, the retailer is opening up the job application process for those who would like to work at the store, with plans to employ approximately 500 individuals at the new store. 

“Wegmans offers competitive pay with industry-leading benefits, flexible scheduling, and a friendly, positive workplace,” said store manager Emily Reynolds, who started her Wegmans career as a part-time cashier more than 18 years ago. “We bring new employees on board quickly so they can receive in-depth training on the customer service skills and product knowledge that set our people apart.”