Barrière is launching transdermal multivitamin and single vitamin patches for the first time in a pharmacy retailer.
The brand announced that an assortment will be available in nearly 250 Walgreens stores across 39 states.
“We are thrilled to be bringing the Barrière brand into Walgreens doors this November 2024," said co-founder Cleo Davis-Urman. "This retail expansion represents our first foray into the pharmacy aisle, allowing Barrière transdermal vitamin patches to be purchased by an even wider customer base and in an alternative in-person setting, beyond our DTC roots. While consumers have always gone to the pharmacy for vitamins, we hope to continue to usher in a new era of transdermal vitamin patch offerings that provide the mass market with an innovative, simple, yet highly effective means to lead their healthiest lives.”
The introduction of Barrière vitamin patches into Walgreens highlights the brand's ongoing effort to expand its vitamin patch assortment availability beyond its DTC roots, the company noted.
Barrière is available across its DTC online site and other online retailers, such as Anthropologie, Free People and Larroudé.