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News Briefs

  • 12/11/2024

    Stōk adds decaf to cold brew lineup

    Stōk Decaf Cold Brew

    Stōk Cold Brew Coffee is debuting a new ready-to-drink decaffeinated option. 

    New from the brand is the Decaf Cold Brew, which features a cold and smooth-tasting experience that comes in unsweet and not too sweet flavor options. 

    "I think we can all relate to those relentless coffee cravings that hit throughout the day. But what are you supposed to do when it's past your caffeine curfew? Well, worry no more," said Brittney Polka, vice president of ready to drink beverages at Danone North America. "I'm here to give you the green light to toss 'responsibility' and 'adulting' out the window—because thanks to our new Stōk Decaf Cold Brew, you don't need permission to enjoy cold brew any time of day. And did I mention it tastes amazing and just like our core Unsweet and Not Too Sweet products? You're welcome."

    Consumers can find Stōk Decaf Cold Brew in the refrigerated aisle of locations that carry the brand’s products. 

  • 12/9/2024

    American Greetings, Sia come together on new Creatacard range

    american greetings x sia

    New from American Greetings is a series of four new Creatacard greetings that were designed with the help of singer and songwriter Sia. 

    The virtual cards, created by Sia and her team, feature unique artwork synonymous with the singer’s signature style and personality and come in red and green colors. 

    Also included in the cards are snippets from her popular songs including “Snowman,” "Santa’s Coming for Us” and “Candy Cane Lane.” 

    "Every year Sia's holiday songs are becoming more synonymous with Christmas," said Rob Matousek, executive director, direct to consumer business at American Greetings. "Consumers send more cards during the holiday season than at any other time during the year, so being able to offer a holiday collection featuring her songs and designs is a gift for everyone."   

    Creatacard greetings are now available online, and can be shared via email text or on social media. 

  • 12/10/2024

    Dove teams up with Crumbl to launch cookie-inspired collection

    dove x crumbl

    Dove is sweetening up the body care aisle with a new limited-edition launch. 

    The beauty brand announced a partnership with cookie company Crumbl, which will consist of limited-edition body cleansing and care products inspired by the viral cookie flavors. 

    Products will include the body wash, body scrub, deodorant and liquid hand wash, which will come in three scents, including: 

    • Confetti Cake: Contains notes reminiscent of s sugar cookie topped with pink buttercream frosting; 
    • Lemon Glaze: Features scents similar to a lemon sugar cookie topped with a buttery glaze; and 
    • Strawberry Crunb Cake: Has notes of strawberry cookies that are topped with a vanilla glaze. 

    The limited-edition collection will be available exclusively at Walmart. 

  • 12/6/2024

    Good Chemistry debuts mini version of Queen Bee Body Mist

    good chemistry queen bee

    Good Chemistry’s popular Queen Bee Body Mist is now available in a new format. 

    The brand announced that the scent, which features notes of black currant, peony and amber, will now be available in a mini size. 

    Now in a 1.7-fl-oz. bottle that retails for $5.99, the lighter formulation for the body mist can be used for an all-over application or layered alongside an eau de parfum fragrance, the company shared.

  • 11/21/2024

    Pixi celebrates 25 years with new collection

    pixi lipstick

    Pixi is marking its silver anniversary with a new product collection that pays homage to the milestone. 

    The new limited edition 25 Years of Glow collection features a curated assortment including new and seasoned must-haves.

    Included in the selection are such products as: 

    • Hand Hero: A quick-absorbing and aromatic hand lotion that is infused with such ingredients as tea tree oil, rosemary oil, jojoba and ceramides; 
    • Glowin’ TwentyFive: A pigmented glow powder that gives off a soft blurring effect. The available shades include PeachGlow, RoseLove, SunKissed and SuperGold; 
    • Liquid Fairy Lights: A glitter eyeshadow that comes in six limited edition shades including PetalQuartz, SilverSky, PassionLight, Sapphire, Amethyst and OliveGold; and 
    • Matte Last Liquid Lipstick: A liquid lipstick available in six limited edition shades including FreshPink, WarmPink, HotPink, Crimson, RawRust and CherryBerry. 

    Pixi beauty products are available for purchase online and at select retailers. 

  • 11/21/2024

    Barrière’s vitamin patches mark brick-and-mortar pharmacy launch in Walgreens

    Barrière

    Barrière is launching transdermal multivitamin and single vitamin patches for the first time in a pharmacy retailer. 

    The brand announced that an assortment will be available in nearly 250 Walgreens stores across 39 states. 

    “We are thrilled to be bringing the Barrière brand into Walgreens doors this November 2024," said co-founder Cleo Davis-Urman. "This retail expansion represents our first foray into the pharmacy aisle, allowing Barrière transdermal vitamin patches to be purchased by an even wider customer base and in an alternative in-person setting, beyond our DTC roots. While consumers have always gone to the pharmacy for vitamins, we hope to continue to usher in a new era of transdermal vitamin patch offerings that provide the mass market with an innovative, simple, yet highly effective means to lead their healthiest lives.”

    The introduction of Barrière vitamin patches into Walgreens highlights the brand's ongoing effort to expand its vitamin patch assortment availability beyond its DTC roots, the company noted. 

    Barrière is available across its DTC online site and other online retailers, such as Anthropologie, Free People and Larroudé.

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