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News Briefs

  • 1/14/2025

    Nescafé rolls out Espresso Concentrate

    Nescafé Espresso Concentrate

    Nescafé has introduced its first-ever liquid concentrate line—Espresso Concentrate. 

    Created to be easily dissolvable in water or milk, the product is made with 100% Arabica beans and is available in two variations that include black and sweet vanilla, the company shared. 

    "Though Gen Z and millennial consumers' tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand," said Felipe Acosta, Nescafé senior brand marketing manager. "Following our successful Nescafé Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and Nescafé Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant—without any extra machinery and from the comfort of their home."

    Nescafé’s Espresso Concentrate comes in a 300 mL bottle that retails for $9.49 each and will be available at retailers nationwide beginning in February. 

  • 1/13/2025

    Celsius launches Sparkling Strawberry Passionfruit flavor

    celsius strawberry passionfruit

    Celsius is rolling out its first new flavor launch of 2025—Sparkling Strawberry Passionfruit. 

    The new release features notes of summertime strawberry and passionfruit mixed together, and the beverage aims to give consumers a refreshing burst of flavors, the company shared. 

    The energy drink brand’s newest product is now available for purchase at major retailers both online and in-store, including Amazon. 

  • 1/9/2025

    Lay’s brings All Dressed chips stateside

    lay's all dressed

    Lay’s is bringing Canada’s highly popular All Dressed chips stateside for the very first time. 

    All Dressed features a blend of popular Lay’s flavors that include Sour Cream & Online, Salt & Vinegar and Barbeque.

    This new iteration of the chip will be available in the Lay’s classic potato chip style in two serving sizes—2.5-oz. and 7.75-oz. 

    Consumers will be able to find Lay’s All Dressed at retailers nationwide and online beginning Jan. 12. 

  • 1/7/2025

    Silk announces activation featuring reality TV star Phaedra Parks

    silk x phaedra parks

    Silk is putting the popularity of its Vanilla Almondmilk to the test with a new activation. 

    The brand announced that it would be hosting an event where it will work to determine whether those who say they prefer dairy milk in their cereal are telling the truth by hooking them up to a polygraph machine for the ultimate taste test. 

    Joining Silk in on the fun is reality TV star Phaedra Parks and famed polygraph examiner John Grogran, who will be partaking in the event set to take place on Jan. 9 from 8 a.m. to 5 p.m. in New York City. 

  • 1/3/2025

    Fresh gently exfoliates skin via Lotus Refining Toner

    Fresh Lotus Youth Preserve Refining Dream Toner

    Fresh is showcasing the benefits of its new gentle exfoliating treatment toner. 

    New from the brand is the Lotus Refining Toner, which aims to help fade dark spots, tighten pores and smooth skin texture. 

    Formulated with rainbow algae extract, the product also contains super lotus to help address the first signs of aging by helping smooth the look of fine lines and textures, as well as boot skin’s radiance and protection from daily stressors, the brand shared.

    Other notable ingredients include succinic acid to aid in tightening pores and reducing excess shine and glycolic acid to exfoliate the skin for a smoother texture. 

    Retailing for $42, Fresh’s new Lotus Youth Preserve Refining Dream Toner is available at its shops and online, as well as at Sephora and Ulta Beauty. 

  • 12/23/2024

    Method rolls out Dream Foam body wash

    method dream foam

    Personal care and cleaning brand method is rolling out its latest innovation, which is designed to elevate a traditional shower experience. 

    New is the Dream Foam self-foaming body wash, which has been formulated without parabens, silicones, sulfates or dyes, per the brand. 

    The product contains glycerin and aloe vera to provide 12-hour moisture, as well as self-foaming technology to aid in removing dirt and grime from the skin. 

    The body wash line is packaged in bottles that are made with 80% recycled plastic. Available scents include sea spray + salt air, white flower + tuberose, jasmine + sandalwood and vetiver + amber. 

    Currently, dream foam is available for purchase online via Amazon. It will be available on method’s website in January 2025, and at Ulta Beauty, Target and Walgreens beginning in March 2025. 

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