News Briefs

There’s a new razor from BIC hitting shelves that tackles the shaving needs of men with sensitive skin. 

New from the brand is the Flex 5 razor, which features five blades for a close shave, a lubricating strip infused with aloe, vitamin E and licorice to enhance glide, a pivoting head to adjust to the skin’s contours and extended durability, the brand shared. 

"The launch of the new Flex 5 Sensitive razor underscores BIC's commitment to purposeful innovation that meets the needs of our consumers," said Haven Cockerham, BIC chief commercial officer for North America. "As irritation and razor bumps remain a top concern for consumers with sensitive skin, the Flex 5 Sensitive razor aims to tackle these challenges head-on, delivering a smooth shave to protect skin from irritation, ensuring that men with sensitive skin can experience comfort and confidence with every stroke."

Retailing for $6.92, BIC’s new Flex 5 Sensitive Razor is available for purchase at retailers nationwide including Walmart, Walgreens, Kroger and Amazon. 

Revolution Beauty has a new lip pairing that is designed to add shine to lips. 

New from the brand is the Pout Lip Oil, a gloss that adds hydration to the lips without a hint of stickiness. The lip product is formulated with nourishing oils and it is available in seven shades—lychee clear, glam pink shimmer, watermelon pink, juicy peach, honey shimmer, raspberry pink and cherry red. 

The Pout Lip Oil is available for purchase online via Revolution Beauty’s website, as well as at Target.com and Ulta.com. 

Kourtney Kardashian Barker’s vitamin and supplement brand Lemme, is introducing a new product—Lemme Play. 

The daily intimacy gummies are formulated with ingredients that aim to help support sexual wellness, promote healthy blood flow and enhance mood. 

"There hasn't been enough innovation in this space, and we're excited to change that," says Lemme founder Kourtney Kardashian Barker. "Lemme Play is a way to care for yourself, to feel good in your body, and to embrace intimacy as part of your daily routine."

Formulated with a S7 Nitric Oxide Complex that contains maca root and horny goat weed, the gummies retail for $30 and are available for purchase online via Lemme’s website. 

Seen, the hair and skin care focused brand developed by Dr. Iris Rubin, is entering the baby care category with a brand new launch. 

The latest from the brand is Seen Baby 2-in-1, Fragrance Free. This gentle, fragrance-free, tear-free and sulfate-free shampoo and body wash was designed to cleanse the delicate skin of a baby, the brand shared. 

Formulated with bisabolol, the product is also vegan, cruelty-free and PETA-approved. 

Retailing for $18, Seen Baby 2-in-1 is available for purchase online via the Seen website and Amazon. 

Yogi is adding not one, but two new teas to its roster. 

The Cozy Cardamom Immune + Sleep product contains a blend of flavors that channel honey-like sweetness and spicy warmth. The tea contains ashwagandha and reishi, as well as passionflower, and works to help promote a restful sleep. 

The second new launch is the Soothing Relief Constipation Support, which contains earthy and herbaceous flavors. The tea is formulated to offer gentle relief from occasional constipation and contains laxative herb senna, as well as mint and sage for digestive support. 

Consumers can find Yogi’s new teas available for purchase on its website, as well as on Amazon for an SRP of $6.99 per 16-count box. 

Keebler is continuing to sweeten up the cookie aisle with a brand new launch. 

The latest product from the brand is the E.L. Fudge Choco Vanilla Cookies, which feature a vanilla-flavored crème on the inside and chocolate fudge on the outside. 

Each cookie also celebrates the Keebler elves and comes in the shape of the characters of Ella, Leonardo, Joy and Elwood.

Consumers can find Keebler’s E.L. Fudge Choco Vanilla Cookies available for purchase at locations that carry the brand’s products.