News Briefs

Club Crisps is adding a dose of sweet heat to its buttery crackers following a collaboration with Mike’s Hot Honey. 

“We couldn’t think of a better way to bring our first cracker-brand collaboration to life with the iconic, buttery crisps of Club,” said Mike Kurtz, founder of Mike’s Hot Honey. “We hope Club and Mike's Hot Honey fans enjoy relaxing and snacking on these buttery Club Crisps infused with our distinctive sweet-heat for a unique and delicious way to satisfy their cravings.”

The two brands are working together to launch Club Crisps flavored with Mike’s Hot Honey, which feature honey infused chili notes with buttery flavors, the companies said. 

“We’re always eager to learn what our fans' new flavor obsessions are so that we can create a fun and unique snacking experience,” said Carrie Foose, director of brand marketing for Kellanova Crackers. “Working with Mike's Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and for the entire Club portfolio. We can’t wait to work with the Mike's Hot Honey team to bring fans just what they've been waiting for with this limited-time innovation sure to deliciously spice up you and your club's snacking game.”

Club Crisps flavored with Mike’s Hot Honey will be available for purchase for a limited time at retailers nationwide for an SRP of $3.99. 

Farouk Systems, in partnership with LG H&H, announced that the LG Chi Color Master Factory has secured a patent from the United States and Trademark Office. 

The LG Chi Color Master Factory works to streamline color customization by integrating digital precision to eradicate guesswork and ensuring accurate color formulations with every use, the company said. 

"We are honored to receive this patent for our LG CHI Color Master Factory," said Dr. Farouk Shami, Chairman, and Founder of Farouk Systems, Inc. "This acknowledgment underscores our dedication to pushing the boundaries of technology and delivering exceptional solutions to our professional customer base. With the LG CHI Color Master Factory, we are revolutionizing the beauty industry by combining advanced American technology with cutting-edge innovation."

The patented technology utilized in the tool includes an array of senors, algorithms and quality control measures by regulating such variables as pigment concentration, temperature, and curing time, the company said.  

Fazit, a beauty patch brand, is reimagining beauty with the launch of a new product designed to add sparkle to makeup routines. 

The brand’s makeup patches, which utilize patch technology in its application process, are rolling out its Faux Freckles and Stardust Speckles in gold and silver. 

Designed with a patch, pat, peel and reveal technique, the brand’s product looks to change the way users apply their desired freckles, the company said. 

Founded by Aliett Buttelman and Nina LaBruna, the co-founders created the brand to offer a quick and way to apply makeup that simplifies routines without compromising on results, the company said.

Fazit’s Faux Freckles and Stardust Speckles are available for purchase online. 

Sally Hansen is bringing the festive colors and flavors of the Ring Pop candy to the nail care aisle with its new limited-edition collection. 

The Sally Hansen x Ring Pop line features four new Salon Effects Perfect Manicure designs and 10 new Insta-Dri shades.

Shades included in the Insta-Dri x Ring Pop Limited Edition collaboration include Very Cherry Jelly, Grape Expectations, StrawVery Fun, Cherry on Top, Berry Go Round, Nice Ring To It, S-melon Like Summer, Party Blues, Bling Pop and The Berry Best. 

The Salon Effects Perfect Manicure x Ring Pop Limited Edition collection includes Straw-Jelly, Do Me a Flavor?, Thank You Berry Much and Put a Ring On It. 

The Insta-Dri polishes retail for $7.99 and the Perfect Manicure hues carry an SRP of $9.99 each. 

Totino’s is stepping into the breakfast category with the launch of its Breakfast Snack Bites. 

The Breakfast Snack Bites comes in three flavors—Pork Shoulder Bacon & Cheese Scramble, Sausage & Cheese Scramble and Cheesy Chorizo Scramble. 

Currently, the frozen breakfast food is available at select grocery stores with expanded availability to Kroger and Walmart occurring in the summer. 

Wheaties is doubling down on protein with the launch of its newest cereal—Wheaties Protein. 

The cereal features 20 g of protein per serving and is available in maple almond and honey pecan flavors. 

“Wheaties has honored world class athletes on our iconic orange boxes for more than 100 years and we are introducing Wheaties Protein to serve today’s modern athletes who are striving to be better everyday” said Nicole Ayers, business unit director for Wheaties. “We know people are looking for a boost of protein in the morning to help reach their goals and Wheaties Protein provides over 20 grams of protein in a delicious bowl of cereal that people can easily enjoy as part of their morning routine.”

Wheaties Protein will first roll out to select Walmart stores and then broaden its distribution to retailers nationwide throughout the spring season. Additionally, the cereal will retail for $8.99 per box.