American Greetings taps into new greeting card innovation

CLEVELAND American Greetings has launched a new greeting card that combines humors and an interactive element.

On Tap greets card recipients with a message from a humorous bobble head character that instructs the user to tap somewhere on the card. The character then unleashes a birthday wish for all to hear, whether it is something they say, sing, or pledge to them. With characters like President Barack Obama, a nun, a cheerleader or other fun bobble heads, On Tap offers a perfect greeting card option for anyone who enjoys a good surprise and a little birthday humor.

"We've been able to literally 'tap' into a whole new kind of birthday celebration that is a fun and exciting way to let someone know how special you think they are," said Carol Miller, executive director of new product concepts at American Greetings. "This really puts the funny at their fingertips and offers a unique way to make someone smile on their birthday."

Consumers can find On Tap cards from American Greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com.