Armaly Brands to expand distribution of popular cleaning products

WALLED LAKE, Mich. -- The maker of one of the world's most recognized cleaning brands has added new brands to its portfolio and intends to expand their distribution across North America.

Armaly Brands, maker of BRILLO, announced the acquisition of the CAMEO, SNOBOL and PARSONS' brands and assets from Church & Dwight Co., Inc. CAMEO Copper, Brass & Porcelain Cleaner, CAMEO Aluminum & Stainless Steel Cleaner, SNOBOL Toilet Bowl Cleaner, and the original PARSONS' Ammonia are household names that date back to the 1950's. 

Armaly plans to invest in marketing for CAMEO, SNOBOL and PARSONS', and expand North American and global distribution.

"These are top of the line consumer brands that will expand our family of traditional and highly functional cleaning products—a category where we've been focused for 108 years," said John Armaly, president and CEO of Armaly Brands. "Similar to the success we've had introducing Brillo to a new generation of consumers, we're excited to increase access to these products through our retail partners and introduce these trusted brands to new households around the world."

Armaly acquired Brillo from Church & Dwight Co., Inc. in 2010. Armaly's family of products also includes Brillo Soap Pads, Brillo Estracell sponges and the Brillo Sweep & Mop.