Card lovers pick up 'Good Vibrations' from American Greetings

CLEVELAND American Greetings is amplifying musical birthday greetings.

The new Good Vibrations greeting card line features a character or object on the inside of a card that excitedly dances, bounces, shakes, or bops along to the music when opened.

"We know that consumers are always looking for new and exciting ways to wish someone happy birthday that expresses their excitement for the happy occasion and recognizes the special relationship they share," said Carol Miller, executive director of new product concepts at American Greetings. "When we combined music with synchronized motion, it really upped the excitement factor, creating an innovative card collection that's sure to surprise and delight anyone on [his or her] birthday."