Chips Ahoy!, Nutter Butter cereals have made their debut

1/2/2018

Post Consumer Brands and Mondelēz International have announced their collaboration on the launch of two new kinds of cereal, inspired by the Chips Ahoy! and Nutter Butter cookies.


The Post Nutter Butter cereal will feature bite-sized peanut-shaped pieces topped with a coating that will contain peanut butter. Post’s Chips Ahoy! Cereal will incorporate all the flavors of the cookie into a cereal-sized bite.


"After seeing the excitement from our fans when we brought back the beloved Post Oreo O's last summer, we are eager to bring these two new delicious cookie-inspired cereal renditions to the breakfast table," Roxanne Bernstein, chief marketing officer at Post Consumer Brands, said. "Post Nutter Butter and Chips Ahoy! cereals will delight both new and long-standing fans of these classic cookies. We're excited for our fans to try these delicious new additions from Post."


Both kinds of cereal are available for purchase online and in select retail locations, which can be found on the company’s website.


Lakeville, Minn.-based Post Consumer Brands is a business unit of Post Holdings and one of the top cereal companies in the United States. Mondelēz International contains such brands as belVita biscuits, Cadbury Dairy Milk, Milka chocolate and Trident gum within its portfolio. 


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