Chobani combats sad breakfast experiences with new product

NEW YORK — Stale muffins, soggy cereals and singed toast — the trappings of a sad breakfast experience. But it doesn't have to be. Greek yogurt brand Chobani is taking a stand with mission #StopSadBreakfast, which will be supported with the launch of new Chobani Greek Yogurt Oats. The product contains 10 g of protein, 8 g of whole grain and 3 g of fiber from steel-cut oats and real fruit. 

 

Reality television star Lauren "Lo" Bosworth will help kick off the brand's #StopSadBreakfast mission at a pop-up shop in New York City's Grand Central terminal. Commuters can stop by for free Chobani Oats beginning today, Oct. 7 through Thursday, Oct. 9. Chobani also is treating sad breakfast consumers near Bryant Park. 

 

"If there's one thing I've learned as a new business owner and chef, it's how important it is to start your day off with the right fuel! That's why I'm thrilled to join Chobani on their mission to stop sad breakfast and offer a better way to start mornings. As a chef, I am passionate about sharing good food made from only natural ingredients. I've been using Chobani to cook with for years and now with Chobani Greek Yogurt Oats, I can start my days off with a delicious cup to keep me going all morning long," Bosworth said.

 

Chobani Oats is available in four flavors — Apple Cinnamon, Banana Maple, Blueberry and Cranberry — and can be found in grocery stores and mass merchants across the country, including Walmart, Target, Kroger and Safeway, among many others.