Colgate-Palmolive, Omron Healthcare to develop oral care products

NEW YORK — Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.



Through this partnership, each partner will bring distinctive strengths: Colgate's global marketing reach, consumer insights and capabilities in research and development, and Omron's engineering and manufacturing capabilities and sensing and control technologies.



The partnership this year will launch a line of electric toothbrushes based on Omron technology that will be marketed by Colgate. This marks an expansion into the electric toothbrush category for Colgate, which markets manual toothbrushes and battery-powered brushes.