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Companies target pediatric medicine


Similasan is one homeopathic company making a move into pediatric cough/cold. “Pharmacists have endorsed the Similasan brand,” noted Dan Quail, VP sales at Similasan, which will help bridge the eye/ear care sets with pediatric cough/cold. “So when mom goes into cough syrup, there’s a natural tie-in to take care of the ears and the eyes,” he said. “It’s a solution-driven process.”

Sales of cough syrups totaled $42.6 million, up 11.6% for the 12 weeks ended Aug. 12, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart) channels. 

Kids’ cough/cold has been a key growth area for homeopathic manufacturers in recent years.

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