Consmr offers new kind of product review website

NEW YORK — Review websites have become an essential tool for the discriminating consumer, so it's only natural that one would crop up for consumer goods.

Consmr provides ratings for product categories ranging from consumables and personal care to hair care and household items, allowing users to give products between one and five stars. Advertising Age described it as a consumer product version of restaurant review site Yelp.

The site further groups product categories according to channel, namely grocery and drug store, the latter of which includes over-the-counter medicines, diet and fitness products, mouth care, products for babies, expectant mothers and more.