Crayola launches product line for toddlers

EASTON, Pa. In an effort to make toy shopping easier for new parents, Crayola has launched a new product line to enhance a child’s sense of art.

Crayola Beginnings, the first art tools made just for toddlers’ tiny hands, are designed to fit toddlers’ hands like a glove. The egg-shaped Crayola Beginnings TaDoodles washable crayons, markers and paints let children 12 to 36 months scribble and paint up a colorful storm with shades like “please pink,” “oopsie orange” and “pattycake purple.”

The most radical change to Crayola crayons and markers in 104 years, toddlers can now explore art at a much earlier age using the playful egg-shaped characters, while building confidence, language and writing abilities, and important motor skills.

Toy Wishes magazine awarded TaDoodles First Marks markers, Crayon Buddies and All-in-One Paints a “2007 Fab 5 Award,” an honor bestowed on five innovative new toys that need only a child’s imagination to charge them up.

“The best play puts children in full control of the experience, giving them an outlet for personal expression and discovery,” said Chris Byrne, toy and children’s lifestyle expert. “Crayola Beginnings encourages parents to celebrate their toddlers’ carefree creations because by nurturing children’s art, we nurture their imagination.”

For the young-at-art and children who enjoy creating with the latest in surprising, creative activities, Crayola has something to please girls and boys of all ages this holiday season, including products like mess-free paint, sculpture-making products and even glowing board that illuminates with specific markers.