Dasani enters flavor enhancers category

ATLANTA — Dasani has introduced a product designed to give consumers their own personalized taste experience.

Dasani Drops is a zero-calorie liquid beverage enhancer that allows people to add a veritable burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the new product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors and will be available at stores nationwide in October. The debut of Dasani Drops will be supported by an integrated marketing campaign, including digital, print and out-of-home advertising and in-store bundle offers.

"Dasani Drops is the perfect solution for those who want to mix things up with a refreshing splash of flavor in their day," said John Roddey, VP water, tea and coffee for Coca-Cola North America. "Dasani Drops gives people a new way to enjoy drinking water by pumping up the taste of Dasani with a simple squeeze of the easy-to-carry bottle."