DSN, Mack Elevation host NGM Forum

New General Market Forum panelists included: (standing) Dan Mack, Mack Elevation Forum; Emmet Dennis, Sundial Brands; Wayne Bennett, DSN; Jean Legros, Mentholatum; Andrew Kingery, Beiersdorf; Rich Dennis, Sundial Brands; Bob Wiltz, Paris Presents; Chris Skyers, Wakefern; Paul Kenny, Combe; Dave Fox, Dentek Oral Care; and Craig Dubitsky, Hello Products; (seated) Debbie Brandwene, Unilever; Heather Warnke, Kao; Sarah Montante, Unilever; Steve Yde, Wahl Home Products; Shannon Curtin, Walgreens; and Bruce Kramer, Wahl Home Products.

Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base, the program included in-depth discussion and thought leadership around eight key pillars:

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  Identifying the New General Market: Who they are, how they think and their unmet needs?


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  More than just diversity of color or race, the New General Market is about diverse views.


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  How millennials influence the New General Market.


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  Rethinking the in-store experience.


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  Creating authentic brand communities.


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  Cultural competency and influence in a changing world.


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  Creating a holistic brand investment strategy.


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  Measuring success with the New General Market.

Insights from the event will be featured in DSN’s Aug. 22 issue.