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Energizer rolls out Advanced Lithium batteries

8/18/2008

ST. LOUIS Energizer has introduced a new line of Advanced Lithium batteries that can power portable devices up to 20 hours longer than regular batteries.

The new AA and AAA batteries are designed for high-drain devices like MP3 players, digital cameras and handheld game consoles and last four times longer than other batteries in their class.

“Advanced Lithium is our latest addition to the performance battery segment and we expect it to appeal to active gamers, music lovers and others who are interested in enjoying the benefits of our industry-leading lithium technology,” said Besty Laakko, director of battery marketing for Energizer. The batteries come in four-packs that retail for $7.99.

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