Febreze launches Destinations Collection

CINCINNATI Febreze has launched its new Destinations Collection, offering fragrances in three scents: Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar.

The new collection was inspired in part by the growing “staycation” trend.

"During these uncertain economic times, consumers are becoming more creative in providing escapes for themselves and their families without breaking the bank," stated Scott Beal, Febreze brand manager. "The Febreze Destinations Collection offers boutique scents from around the world that create a temporary getaway through an authentic scent experience."

The launch will be supported by an online "From Staycation to Vacation" sweepstakes on www.febreze.com/destinations that will run from Feb. 2 to July 5, 2009.  One grand-prize winner will receive a trip for four to Hawaii, Morocco or Brazil. Ten first-prize winners will receive $1,000 toward a home decor makeover and more than 1,500 consumers will win a coupon redeemable for any Febreze product.   

The Febreze Destination Collection is available nationally at food, drug and mass retailers with prices ranging from $2.99 to $7.99.