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Fresh & Easy gets nod for exclusive wines

6/20/2011

EL SEGUNDO, Calif. — Fresh & Easy took home 39 medals for its exclusive wines from the 72nd Annual Los Angeles International Wine & Spirits Competition.


The supermarket retailer said that its California wine range, including its I Heart CA and WineWrights lines, earned several medals. Fresh & Easy's California wines, which retail from $3.99 to $19.99, are sourced from some of the state's premium wine growing regions, including Napa Valley, Sonoma, Monterey and Santa Barbara.


The wines were among nearly 3,200 entries, which were tasted by a 64-member panel comprised of international judges, Fresh & Easy said.


"Having strong partnerships with local wineries helps us create high-quality, award-winning wines that can be offered at incredible prices," said Richard Wherry, category manager of wine and beer for Fresh & Easy. "We're happy these partnerships have led to deliciously affordable wines, popular with both customers and professional judges."

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