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GSK puts chewy twist on traditional Tums

9/10/2013

PITTSBURGH — GlaxoSmithKline has successfully navigated three proton-pump inhibitor switches and still manages to grow its base. GSK's latest innovation is the Tums Chewy Delights, a non-chalky soft chew. Available in Very Cherry and Smooth Peppermint, the new Tums offering will be merchandised in both a 32-count bag and six-count sticks.



 

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