H-E-B tops 2015 Temkin Trust Ratings


WABAN, Mass. — Based on a study of 10,000 U.S consumers, H-E-B and credit unions on Tuesday took the top spots in the 2015 Temkin Trust Ratings, which rates the trust that consumers have with 293 companies across 20 industries. USAA took three of the next four spots for its banking, insurance, and credit card business, while Publix rounded out the top six firms.


Some highlights of the 2015 Temkin Trust Ratings include:


  • Only 6% of firms earned "excellent" ratings (above 70%) and 28% earned "good" ratings  (60% to 70%);

  • With average 2015 Temkin Trust Ratings of 67%, supermarket chains earned the highest level of trust. Three other industries earned "good" ratings: insurance carriers, retailers and parcel delivery services;

  • TV service providers (32%) and Internet service providers (34%) earned average scores in the "very poor" range, while wireless carriers (44%), health plans (46%) and utilities (49%) earned average scores in the "poor" range; and

  • Three companies earned Ratings that were 21 points above their industry averages: USAA (credit cards), credit unions (banks) and TriCare (health plans). Seven other companies are more than 15 points above their industry averages: USAA (banks), Georgia Power (utilities), JetBlue (airlines), Optimum (Internet service), Kaiser Permanente (health plans), USAA (insurance), and Chick-fil-A (fast foods).

In its fifth year of publication, the 2015 Temkin Trust Ratings examines trust across 20 industries: airlines, auto dealers, banks, computer and tablet makers, credit card issuers, fast food chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, major appliance makers, parcel delivery services, rental car agencies, retailers, software firms, supermarket chains, TV service providers, utilities and wireless carriers.


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