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Hallmark plays country music in greeting card aisles


Hallmark is bringing music from some of the most popular country artists into the greeting card aisle with CMA Sounds Cards, thanks to Hallmark’s new licensing partnership with the Country Music Association. The new collection includes 12 song cards, each featuring a sound clip from CMA artists, including Carrie Underwood, Brad Paisley, Miranda Lambert and Luke Bryan. Priced at $4.99, each card features a 15-second sound clip from some of the artists’ top songs, including No. 1 singles such as Underwood’s “All-American Girl” and Paisley’s “Mud On the Tires.” The cards will first appear in select Walmart stores in mid-October. The line will then be distributed through multiple retail channels nationwide by November.

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