Hispanic Dental Association partners with Crest, Oral-B

SAN ANTONIO — The Hispanic Dental Association earlier this week announced that it will partner with Crest and Oral-B to improve dental health among the growing number of U.S. Hispanics.

The HDA will reveal details about the partnership at a reception part of its 25th annual conference on Aug. 14, which celebrates the winners of the HDA's Orgullo Program, an annual competition sponsored by Procter and Gamble oral care brands.

“Our collaborative work with the Hispanic Dental Association has helped shed light on many of the challenges faced by U.S. Hispanics when it comes to their oral health,” P&G spokesperson Dr. Iván Lugo said. “We are proud to continue to support the work of Hispanic oral health professionals across the nation to turn awareness into action with an emphasis on prevention to help close the oral health gap that prevails in the community.”

The reception will also reveal the new HDA/Crest stamp, which will be used exclusively by Crest and Oral-B in materials that will be used over the next two years to promote good oral health habits.

“Our collaboration with Crest and Oral-B has helped debunk top misperceptions about Hispanic oral care and educate the community through the distribution of oral health materials in Spanish to dental offices, professional schools and associations,” David Peña, Jr., executive director and CEO of the Hispanic Dental Association, said. “We are thrilled to expand our partnership to further improve the state of oral health in the Hispanic community.”