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Oral Care

News and information on oral care products, merchandising and trends in retail pharmacies.

Tom’s of Maine brings recyclable toothpaste tube to shelves

Tom’s of Maine is launching a recyclable toothpaste tube that has been recognized by the Association of Plastic Recyclers.

Oral-B, Crest modernize the tooth fairy

The Tooth Fairy in a Box features an Oral-B kids’ electric rechargeable toothbrush, Kid’s Crest strawberry rush toothpaste and other items promoting healthy oral care habits.

Colgate’s Optic White Advanced LED Whitening Treatment looks to whiten teeth by six shades in just 10 days, the company said.

Oral-B launched its Genius X toothbrush, which contains artificial intelligence, and helps users brush for the right amount of time without too much pressure.

Hello Products is expanding its portfolio with the new Hemp Seed Oil collection, which contains hemp seed oil, coconut oil and Yakima Valley spearmint.

Vitaminpaste toothpaste for adults and children are infused with vitamins D and E and three forms of vitamin B, the company said.

The New Product Team at Hamacher Resource Group pored over the 243 introductions in July, choosing five Products to Watch that stood out for their earning potential and innovativeness.

Crest Gum and Sensitivity is available in All Day Protection, Gentle Whitening and Refreshing Mint varieties.

Colgate and YouTube star Ryan of Ryan’s World have joined forces with Pocket.watch on a collection of oral care products for children.

The new Tom’s of Maine Whole Care Toothbrush has a handle that is made from 80% post-consumer recycled plastic, the company said.

Spyt features a fully functional sink that’s mounted on the back of a proprietary scooter, with hello toothpaste, toothbrushes, mouthwash and floss, the company said.

Rembrandt Deeply White + Peroxide now comes packaged in a larger tube, and promises that teeth will appear three shades whiter in just one week, the company said.

Tom’s of Maine Silly Strawberry Natural Kids Mouthwash helps freshen breath, provides cavity protection and is available with or without fluoride.

Tom’s of Maine Activated Charcoal Toothpaste, made with sustainably sourced, plant-based charcoal, freshens breath with a peppermint flavor.

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