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Oral Care

News and information on oral care products, merchandising and trends in retail pharmacies.

Colgate Zero cuts out artificial ingredients

Colgate Zero products do not contain artificial flavors, sweeteners, preservatives or colors, the company said.

Colgate Optic White, Sheryl Crow partner on Renewal toothpaste launch

The new Colgate Optic White Renewal toothpaste is available in three options — high impact white, enamel strength and lasting fresh.

Crystal’s True Minerals oral care line was formulated to provide an alternative to harsh strips and trays, the company said.

Hello Products’ new CBD line features toothpaste, mouthwashes and vegan lip balm.

The GUM Hydral Dry Mouth Relief line features advanced moisturizing and hydrating ingredients meant to work like natural saliva. 

Dr. Bronner’s All-One Toothpaste in spearmint will hit retail shelves this spring.

Colgate-Palmolive entered an agreement to acquire Hello Products, which is expected to close no later than February.

Available in two variants — Smile for Good Protection and Smile for Good Whitening — the products are packaged in a recyclable plastic tube.

Smile Direct Club is launching an electric toothbrush, tooth whitening system and three smile-enhancing products at Walmart.

Colgate’s Optic White Advanced LED Whitening Treatment looks to whiten teeth by six shades in just 10 days, the company said.

The Tooth Fairy in a Box features an Oral-B kids’ electric rechargeable toothbrush, Kid’s Crest strawberry rush toothpaste and other items promoting healthy oral care habits.

Tom’s of Maine is launching a recyclable toothpaste tube that has been recognized by the Association of Plastic Recyclers.

Oral-B launched its Genius X toothbrush, which contains artificial intelligence, and helps users brush for the right amount of time without too much pressure.

Hello Products is expanding its portfolio with the new Hemp Seed Oil collection, which contains hemp seed oil, coconut oil and Yakima Valley spearmint.

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