Oral Care

The New Product Team at Hamacher Resource Group pored over the 243 introductions in July, choosing five Products to Watch that stood out for their earning potential and innovativeness.

Crest Gum and Sensitivity is available in All Day Protection, Gentle Whitening and Refreshing Mint varieties.

Colgate and YouTube star Ryan of Ryan’s World have joined forces with Pocket.watch on a collection of oral care products for children.

The new Tom’s of Maine Whole Care Toothbrush has a handle that is made from 80% post-consumer recycled plastic, the company said.

Rembrandt Deeply White + Peroxide now comes packaged in a larger tube, and promises that teeth will appear three shades whiter in just one week, the company said.

Spyt features a fully functional sink that’s mounted on the back of a proprietary scooter, with hello toothpaste, toothbrushes, mouthwash and floss, the company said.

Tom’s of Maine Silly Strawberry Natural Kids Mouthwash helps freshen breath, provides cavity protection and is available with or without fluoride.

Tom’s of Maine Activated Charcoal Toothpaste, made with sustainably sourced, plant-based charcoal, freshens breath with a peppermint flavor.

Colgate Total(SF) toothpaste provides sensitivity relief across all variants, neutralizes odors associated with bad breath, and comes in various cooling flavors, the company said.

Hello Products’ new toothpastes — Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Açai, Activated Charcoal + Dragon Fruit — and Activated Charcoal Infused Floss will hit Target shelves in February.

Several big-name CPG companies are jumping aboard a new platform aimed at reducing waste from product packaging.

Quest Products, a Promus Equity Partners portfolio company, is merging with OraHealth, maker of XyliMelts for Dry Mouth.