Oral Care

Pronamel aims to replenish acid-weakened tooth enamel

Pronamel Mineral Boost toothpaste was developed to maximize the effects of fluoride in order to boost the absorption of calcium and phosphate into the enamel surface, the company said.
Waterpik’s Ion flosser goes cordless

Waterpik’s Ion cordless water flosser features a rechargeable battery that lasts up to four weeks per single charge, the company said.

Colgate-Palmolive adds twist to oral care via CO. by Colgate

CO. by Colgate is an oral care line that aims to help users share their authentic selves with the world, smile brighter and express themselves freely, the company said.
REX Awards 2021: Natural Products

Drug Store News spotlights the standout suppliers marketing natural products.
Dr. Sheffield’s adds cinnamon, chocolate toothpastes

Dr. Sheffield’s Toothpaste is adding cinnamon and chocolate flavors to its oral care lineup.
Luster Premium White intros new at-home smile whitening collections

Luster Premium White launched two new at-home teeth whitening collections — Premium White Pearl and Mess-Free Activated Charcoal Whitening.
Best in class: Meet the 2021 Product of the Year winners

Product of the Year USA, the largest consumer-voted award for product innovation, has picked its 41 winners of the 2021 Product of the Year Awards.
Products to Watch: HRG’s 5 picks from January 2021

Hamacher Resource Group’s new product team pored over the 498 new products introduced in January to find five standouts.
Hello Products adds several oral, personal care innovations

Hello Products is releasing several new products, including toothbrushes, fresh breath tablets, hand sanitizer, foaming hand wash and deodorants.
Philips One takes brushing on the go

Philips One by Sonicare is a battery-operated brush that comes in a sleek travel case, allowing users the ability to brush on the go, the company said.
Hello Products’ Empowermint toothpaste rocks the vote

For each tube sold of its limited-edition Empowermint Fluoride Free Toothpaste, hello products will give $1 to Rock the Vote.
Crest Whitening Emulsions whiten smiles sans sensitivity

Crest Whitening Emulsions deliver five times more hydrogen peroxide, which helps whiten smiles with virtually no sensitivity, the company said.
Oral-B iO shakes up oral care category

The Oral-B iO brush combines oscillating and rotating movements with micro-vibrations that look to provide a deep clean that reaches every contour, the company said.
Hum by Colgate looks to help improve brushing skills

Hum by Colgate is a smart electric toothbrush that looks to help users brush better and build healthier habits, the company said.

News and information on oral care products, merchandising and trends in retail pharmacies.