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Oral Care

News and information on oral care products, merchandising and trends in retail pharmacies.

Crest Whitening Emulsions whiten smiles sans sensitivity

Crest Whitening Emulsions deliver five times more hydrogen peroxide, which helps whiten smiles with virtually no sensitivity, the company said.

Hello Products’ Empowermint toothpaste rocks the vote

For each tube sold of its limited-edition Empowermint Fluoride Free Toothpaste, hello products will give $1 to Rock the Vote.

The Oral-B iO brush combines oscillating and rotating movements with micro-vibrations that look to provide a deep clean that reaches every contour, the company said.

Hum by Colgate is a smart electric toothbrush that looks to help users brush better and build healthier habits, the company said.

The Colgate Optic White Overnight Teeth Whitening Pen was designed to help users obtain a whiter smile while sleeping, the company said.

The new Colgate Optic White Renewal toothpaste is available in three options — high impact white, enamel strength and lasting fresh.

Crystal’s True Minerals oral care line was formulated to provide an alternative to harsh strips and trays, the company said.

Dr. Bronner’s All-One Toothpaste in spearmint will hit retail shelves this spring.

Colgate Zero products do not contain artificial flavors, sweeteners, preservatives or colors, the company said.

Hello Products’ new CBD line features toothpaste, mouthwashes and vegan lip balm.

The GUM Hydral Dry Mouth Relief line features advanced moisturizing and hydrating ingredients meant to work like natural saliva. 

Available in two variants — Smile for Good Protection and Smile for Good Whitening — the products are packaged in a recyclable plastic tube.

Colgate-Palmolive entered an agreement to acquire Hello Products, which is expected to close no later than February.

Smile Direct Club is launching an electric toothbrush, tooth whitening system and three smile-enhancing products at Walmart.

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