Oral-B iO shakes up oral care category The Oral-B iO brush combines oscillating and rotating movements with micro-vibrations that look to provide a deep clean that reaches every contour, the company said. Hum by Colgate looks to help improve brushing skillsHum by Colgate is a smart electric toothbrush that looks to help users brush better and build healthier habits, the company said. Colgate Optic White debuts teeth whitening pen The Colgate Optic White Overnight Teeth Whitening Pen was designed to help users obtain a whiter smile while sleeping, the company said. Colgate Optic White, Sheryl Crow partner on Renewal toothpaste launch The new Colgate Optic White Renewal toothpaste is available in three options — high impact white, enamel strength and lasting fresh. Crystal enters the oral care category Crystal’s True Minerals oral care line was formulated to provide an alternative to harsh strips and trays, the company said. Dr. Bronner’s spearmint toothpaste looks to freshen smiles Dr. Bronner’s All-One Toothpaste in spearmint will hit retail shelves this spring. Colgate Zero cuts out artificial ingredients Colgate Zero products do not contain artificial flavors, sweeteners, preservatives or colors, the company said. Hello Products adds CBD to products, debuts lip balm Hello Products’ new CBD line features toothpaste, mouthwashes and vegan lip balm. Sunstar debuts GUM Hydral Dry Mouth Relief The GUM Hydral Dry Mouth Relief line features advanced moisturizing and hydrating ingredients meant to work like natural saliva. Colgate launches Smile for Good toothpaste Available in two variants — Smile for Good Protection and Smile for Good Whitening — the products are packaged in a recyclable plastic tube. First Previous 3 4 5 6 7 Next Last