Hello Products adds CBD to products, debuts lip balm

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Yet another company is embracing the ever-growing trend of CBD.

Hello Products is the latest brand to jump on the train via its new CBD line of pastes, which come in fluoride and fluoride-free options and even include an activated charcoal variant.

In addition, the line also features mouthwashes that have been formulated with aloe vera and coconut oil to soothe and moisturize, as well as tea tree and activated charcoal to tame bad breath, the company said.

“At hello we are proud to thoughtfully source innovative ingredients that our brushers seek, and deliver them in ways that continue to surprise and delight,” Craig Dubitsky, founder of hello products said. "It's an incredibly exciting time for hello, and this new collection is a really fun and engaging way to expand our product portfolio. What started as an oral care line is now evolving into a naturally friendly™ personal care company. We're confident we can provide a wide range of delicious tasting, highly effective, naturally-friendly products that our retail partners and their shoppers can fall in love with, and that elevate the everyday.”

Featuring hemp oil and hemp extract made from hemp farmers based in the United States, the company’s CBD line has also been tested by a third-party lab to ensure products do not contain THC or contaminants, the company said.

As part of its commitment to improving the sustainability of products, hello’s CBD toothpaste line also features its first tubes made with plant-based materials, and the mouthwash bottles are made with 25% post-consumer recycled plastic.

To round out its CBD line, the brand also is debuting lip balm available in strawberry and sweet mint options, which are vegan and formulated with coconut oil and olive oil to soothe and moisturize.

“We see huge growth potential for hello,” Lauri Kien Kotcher, CEO of hello products said. “Our new, groundbreaking launches, along with the continued success with our retail partners has encouraged us to think big and accelerate the rapid growth of our personal care assortment, with several more exciting innovations to follow later this year.”

Hello’s new CBD collection is Leaping Bunny certified, not tested on animals, vegan, made in the U.S. from globally sourced ingredients, and free from artificial sweeteners, flavors, dyes, peroxide, alcohol, SLS/sulfates, microbeads, parabens, triclosan, dairy and gluten.

Shoppers can find the full collection of CBD products Ulta Beauty and