Colgate Optic White debuts teeth whitening pen

Colgate Optic White is looking to simplify the process of obtaining a whiter smile.

The brand has just launched its new Overnight Teeth Whitening Pen, which was designed to help users obtain a whiter smile while sleeping.

“We know that our consumers want easy-to-use, hassle-free whitening solutions that really work, which is why we created the Colgate Optic White Overnight Whitening Pen,” Bill van de Graaf, vice president of marketing North America said. “We're excited to add this fast-acting treatment to our portfolio of teeth whitening products.”

Featuring hydrogen peroxide as a key ingredient, the whitening pen’s application is as simple as applying the formula, which goes on wet, to teeth and having it dry within seconds after applying, the company said.

To remove the formula, users simply need to brush their teeth after waking up.

Currently, the Colgate Optic White Overnight Teeth Whitening Pen is available online at most major retailers nationwide for the suggested retail price of $24.99.