Hello Products’ Empowermint toothpaste rocks the vote

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Election day is right around the corner, and hello products wants to ensure people are ready to cast their vote this year.

To do just that, the personal care brand has partnered with Rock the Vote and created a limited-edition product — Empowermint Fluoride Free Toothpaste. 

Launching on National Voter Registration Day, Sept. 22, $1 of each tube sold will go to Rock the Vote, which is a nonpartisan nonprofit that is dedicated to building the political power of young people.

“There is nothing more empowering than voting,” Craig Dubitsky, founder of hello products said. “Exercising our civil and constitutional rights is one of the friendliest, smile-inducing things you can do, and voting perfectly embodies our ‘naturally friendly’ mantra.”

Crafted with tea tree and coconut oils, this limited-edition toothpaste contains a peppermint flavor. Like all other hello products toothpaste, this new launch is free of dyes, artificial sweeteners and flavors, parabens and gluten; is vegan, cruelty-free, and made in the good ol’ US of A with globally-sourced ingredients.

“We’re thrilled to be partnering with Rock the Vote on this exciting initiative,” Lauri Kien Kotcher, CEO of hello products said. “We're confident our new naturally-friendly Empowermint paste will continue to delight our loyal brushers while aiming to inspire more voter registration.”

In addition, the Montclair, N.J.-based company will be sharing useful resources to help inspire people to cast their vote, and on Tuesdays share guides to voting rights, voting eligibility, election dates, deadlines, and tips on safe voting in the wake of the COVID-19 pandemic, the company said.

“As we lead up to Election Day, we’re thrilled to partner with hello products on their limited edition Empowermint toothpaste, specifically designed to encourage young people to cast their ballots this year. For every tube sold, $1 will go to Rock the Vote, allowing us to register, engage and mobilize even more young voters nationwide,” Carolyn Dewitt, executive director of Rock the Vote said. “Hello is part of a daily routine for millions of young people across the country, and they’re a company that recognizes how imperative it is for the younger generation to make their voices heard. We couldn’t be prouder to work with hello products on this effort together to empower as many young voters as possible as we enter the final stretch of this election year.”

Each tube of Empowermint Fluoride Free Toothpaste retails for $5.99 exclusively at