Oral Care

Promoting wellness: This year’s Retail Excellence Awards pay tribute to an impressive array of standout companies offering natural products.

From the 115 new products that hit store shelves in November, HRG’s new product team found five standouts.

Church & Dwight is acquiring TheraBreath for $580 million in cash.

The brand is now packaging its certified natural and fluoride-free charcoal toothpaste in aluminum metal tubes.

The Waterpik Sonic-Fusion 2.0 combines the power of brushing with the benefits of a water flosser, the company said.

The limited-edition Philips Sonicare and Susan Alexandra collaboration was designed to highlight self-expression through whimsical and bold designs, the companies said.

Pronamel Mineral Boost toothpaste was developed to maximize the effects of fluoride in order to boost the absorption of calcium and phosphate into the enamel surface, the company said.

Waterpik’s Ion cordless water flosser features a rechargeable battery that lasts up to four weeks per single charge, the company said.