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FunkkOFF! TeethRefreshers makes its debut

The 2-in-1 toothbrush and toothpaste is reusable up to 30 times, the company said.
FunkkOFF! TeethRefreshers

A new product is available for individuals who would like to brush their teeth on the go. 

The product, FunkkOFF! TeethRefreshers, is a sleek, discrete, multi-patented accessory that can be slipped into a pocket or purse. The 2-in-1 toothbrush and toothpaste is reusable up to 30 times and quickly removes stains, food and all that 'Funkk,' the company noted. 

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Among the benefits of the product include:

  • A proprietary formulated peppermint tooth gel that is 100% natural, fluoride free, SLS free, vegan and cruelty-free that does not foam into a messy situation, which is best for on-the-go use and quick in public refreshes;
  • To use, simply twist the bottom to get tooth gel onto the bristles, brush, rinse and smile;
  • A multi-patented design makes sure that your “Funkk” is rinsed off of the bristles and does not go back inside of your FunkkOFF! TeethRefreshers;
  • A clever mirror on the bottom to check that you got your “Funkk” “OFF”!;
  • Refreshes your smile when you’re out;
  • Prolongs whitening in between your daily brushing and whitening techniques;
  • Prevents “Funkk” and stains from remaining on your teeth after eating or drinking; 
  • Keeps your smile clean, fresh and sparkly white wherever you are; and
  • Is the easiest way to supplement your evening and morning brush routine anywhere, anytime!;

Joelle Flynn, a serial entrepreneur and former stockbroker, invented the new product after returning home from many wine tastings in Napa.

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The company shared that “she was tired of carrying around a full tube of toothpaste and a toothbrush in her purse to remove the red wine “Funkk“ “OFF” of her white teeth in between wine tasting. Flynn’s lightbulb moment happened when she reached into her purse in the bathroom, grabbed her lipstick and thought, “I need something compact, discreet and reusable like my lipstick — but for my teeth!”

The company noted that after many years of prototyping, eight issued U.S. patents for her designs and several trademarks for names and logo, Flynn knew she needed a branding and marketing industry expert to help her take her invention to market. She reached out to her lifelong friend from 7th grade, entrepreneur and also award-winning brand marketing leader Sonia Hounsell, to help her bring FunkkOFF! TeethRefreshers to market. Hounsell has successfully brought over 30 products to market during her outstanding 25-plus year brand marketing career.

[Read more: Panasonic launches Multishape integrated grooming system]

In 2019, Flynn and Hounsell joined forces to pave a new lane in the beauty and personal care markets with FunkkOFF!. Since then, they have secured an international patent, formulated their own all-natural tooth gel, refined designs and packaging, and crafted a successful launch of FunkkOFF!, which the company said is just the first of many in their FunkkOFF! Lifestyle Branded portfolio of revolutionary personal and beauty care products that fits today’s ever-changing and social world.

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