Dr. Sheffield’s debuts recyclable aluminum toothpaste tubes
Dr. Sheffield’s is going environmentally friendly.
The oral care brand recently shared that it will now be packaging its certified natural and fluoride-free charcoal toothpaste in aluminum metal tubes.
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In addition, over the next several months, the New London, Conn.-based company’s entire collection of 9 cruelty-free and non-GMO toothpaste will transition into fully recyclable aluminum packaging.
“We researched a host of new packaging options, to find the one that matches our high standards of sustainability and quality. Our research determined that aluminum was the clearest choice versus other options like plastic, which often ends up in landfills or worse, in the oceans. As a result, we made a significant investment into modern automated packaging equipment to allow us to manufacture toothpaste packaged in aluminum tubes at high speeds,” Jeffrey Davis, CEO of Sheffield Pharmaceuticals, makers of Dr. Sheffield's Naturals said. “Although recyclable plastic tubes are certainly a more cost-effective option, plastic recycling has been a failure, and a recyclable plastic tube is less effective at preserving the quality of our product.”
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Made according to standards set by the Natural Products Association, Dr. Sheffield’s toothpaste is made without fluoride, GMOs, synthetic detergents, foaming agents, artificial colors, artificial flavors or artificial sweeteners, the company said.
Verified by the Non-GMO Project, the brand also is certified Leaping Bunny and can be found at such retailers as CVS Pharmacy, Amazon.com, Rite Aid, Walgreens and Bed Bath and Beyond.