Waterpik innovates flossing toothbrush in oral care

Waterpik is continuing to innovate in the oral care space with its latest launch.

The Fort Collins, Colo.-based company unveiled its Sonic-Fusion 2.0 product, which combines the power of brushing with the benefits of its water flosser.

Created to deliver an all-in-one brushing and flossing experience, the toothbrush features a bristle-tip speed that is two times faster than the original and 30% more flossing power, the company said.

Other features include two brushing speeds, quieter operation, three cleaning modes, a water pressure control system with 10 settings and 60 seconds of water capacity.

“With this product, people are really running out of excuses for not flossing,” said Bart Prins, Waterpik general manager. “We took a great product and made it even better. The first time you use this thing, you are going to be blown away by how clean your mouth feels. and it is actually fun to use. When was the last time you heard someone say that flossing was fun?!”

In addition, the Waterpik Sonic-Fusion 2.0 brush also cleans tooth surfaces and targets plaque and debris deep between teeth and below the gum line, the company said.

Retailing for $169.99 in black and white finishes, the product can be found at most major retailers.