Jelly Belly's flair for innovation recognized at Sweets & Snacks Expo

FAIRFIELD, Calif. — Jelly Belly Candy Co. was recognized at this year's Sweets & Snacks Expo. Two of its products were included in the 45 Most Innovative New Product Awards. The company's Draft Beer jelly bean was crowned the winner in the non-chocolate category while Jelly Belly's Disney Princess Slipper received a nomination for the Novelty/Licensed Category.



“Draft Beer Jelly Belly jelly beans are the latest flavor innovation from Jelly Belly Candy Company. We chose to enter it into the Sweets & Snacks Most Innovative New Product Award because it is the first beer-flavored jelly bean in the world. Harkening to the founding family’s German roots, the bean is modeled after a light and wheaty Hefeweizen ale. The beans pack a flavorful beer punch, yet contains no alcohol,” said Rob Swaigen, VP marketing for Jelly Belly Candy Co.

This is the fifth year the company has collected a Most Innovative Award at the expo.