Markwins Beauty Brands appoints new global president

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Markwins Beauty Brands appoints new global president

By Gisselle Gaitan - 01/09/2018

Markwins Beauty Brands announced the appointment of a new global president, Stefano Curti who assumed the role on Jan. 3. Current president and COO, Bill George will shift from the company’s day-to-day management and work with Curti until April 2018. Afterwards, George will become part of the City of Industry, Calif.-based company’s advisory board.


"Stefano's appointment and this transition are exciting milestones in a succession plan that we have been pursuing for some time. This appointment is a clear affirmation of Markwins' commitment to the future," Eric Chen, CEO and founder, said. "We believe Stefano's people-focused leadership style, beauty industry expertise, and brand understanding will build on the success Bill George has helped Markwins to achieve. Markwins, after another strong year of growth and successful initiatives, is poised for dynamic expansion both domestically and globally, and we are confident in Stefano's experience and vision to lead this charge."


Curti holds 27 years of experience in beauty and personal care, working for 22 years with Johnson & Johnson. He led the beauty to skincare market leadership in the United States, served as global president of the beauty and baby divisions, also he was the former president of J&J Consumer USA and general manager for Neutrogena.


Bill George spent 17 years with Markwins, and played a major role in the company’s previous acquisitions of Physicians Formula, Bonnie Bell, Lip Smacker, wet n wild and Black Radiance.


"Bill's leadership has paved an excellent path for us to follow and grow," Curti, said. "I look forward to working with Bill to ensure the Company is positioned for continued success through a robust transition plan. We will continue to build upon, add and strengthen a great North American momentum, and at the same time look to accelerate the meteoric growth of our world-class brands around the globe."


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