Metamucil enters year-long wellness partnership with the City of Memphis
CINCINNATI — This summer, Procter & Gamble's Metamucil underwent an evolution to become part of a full line of wellness products called Meta, which aims to give consumers simple solutions to be healthy from the inside out. Meta believes that making one small change can lead to good things — resulting in a “Meta Effect” — and the brand is challenging Americans to put that philosophy to the test through a year-long wellness partnership with the City of Memphis and a national sweepstakes hosted on the Meta Facebook page.
While Memphis has found itself ranked as the unhealthiest city in America, this headline doesn’t define or limit the city known as the home of the blues and delicious BBQ, P&G noted. Memphis is a community determined and ripe for change, and it is starting with the idea of taking small healthy steps to inspire good things.
“Memphis has seen great revitalization in recent years, but we still need to work on making better health an attainable goals for everyone,” said Mayor A C Wharton, Jr. “I believe Memphis is a city of action and I know this community will rise to the challenge. One of the leading regional health community based organizations, Common Table Health Alliance (CTHA), is helping Meta usher in this journey of wellness by providing on-the-ground support for this year-long transformational program.”
“Our goal is to not only motivate the people of Memphis, but also to inspire the rest of the country to achieve a lifetime of healthy habits one step at a time,” said Patrick Lockwood-Taylor, VP, general manager of North America Personal Health Care at P&G. “Over the next year, we’ll report progress made in Memphis and continue to support Americans with wellness solutions that are easily incorporated into their lives.”
Together with brand spokesperson Michael Strahan and Latreal “La” Mitchell, Strahan’s personal trainer, all Americans will have the chance to experience their own "Meta Effect." Visit Facebook.com/MetaWellness1 in October and November to share a small health step and be entered in The Meta Effect Sweepstakes.
To kick off the partnership, Meta and CTHA will join forces with MEMFix: Edge, a one-day, community-driven effort to imagine an invigorated Edge District, roughly defined as the area within a quarter-mile radius of the Marshall Avenue/Monroe Avenue intersection.
Livable Memphis and its many community partners are working with the local businesses, residents and other stakeholders in the Edge to develop temporary redesigns of Marshall Avenue and activation of various vacant storefronts, while presenting live music, mobile food and retail, and other programs and activities to represent the potential of this area to visitors from Memphis and beyond. MEMFix: Edge will take place on Saturday, Oct. 18 from 10:00 a.m. – 8:00 p.m.
Attendees can expect to participate in activities including: a wellness lounge; cycling studio; sampling station; and an opportunity to meet with La Mitchell for fitness and nutrition advice.
In addition to the kickoff event, Memphis residents can look forward to motivational and healthy activities throughout the year like pop-up wellness stations, as well as cooking demos at local farmers markets. Meta will also provide product samples so Memphians can experience their own “Meta Effect.” At the end of the year, Meta will reward Memphis residents for their positive changes with a surprise permanent wellness installation.
Common Table Health Alliance, formerly Healthy Memphis Common Table, is a regional health and health care improvement collaborative. Common Table Health Alliance is made up of community partners — organizations, coalitions or individuals dedicated to improving health and well-being in the community and achieving health equity.