NACDS launches advertising campaign as RxImpact Day approaches
ARLINGTON, Va. — The National Association of Chain Drug Stores introduced an advertising campaign, referred to as its “Access Agenda,” in preparation for its RxIMPACT Day on Capitol Hill, taking place March 14 and March 15 in Washington D.C. The ads state “Pharmacists provide access to better healthcare every day,” and “We’re here to provide access to health policy solutions.”
“NACDS will bring our ‘Access Agenda’ to Capitol Hill with the personal insights and experiences of pharmacy team members who serve as the face of neighborhood healthcare,” said NACDS President and CEO Steven C. Anderson, IOM, CAE. “The ads emphasize the point that pharmacy is a go-to source for public policy solutions, just as pharmacy is a go-to source for accessible, quality and affordable health and wellness services.”
The ads refer viewers to a microsite summarizing policy positions that advocates will take to members of Congress. Among them, NACDS is urging a commitment to the cost-effective prescription drug benefit in Medicaid and in Medicare amid the current discussions of potential changes to the Affordable Care Act. NACDS also is urging enactment of the Pharmacy and Medically Underserved Areas Enhancement Act (H.R. 592 and S. 109), to improve healthcare access for medically underserved Medicare patients.
“NACDS is drawing attention to pharmacy’s role in a positive and proactive public dialogue about healthcare issues. For example, in addition to our meetings on Capitol Hill, the NACDS RxIMPACT program welcomes members of Congress for pharmacy tours and other in-district and in-state events, which are incredibly helpful for demonstrating real-life healthcare issues in real-life settings,” Anderson explained.
“NACDS is setting the tone for even higher levels of collaboration that we are seeking with other segments of the healthcare delivery system, with policymakers and with thought leaders. NACDS is committed to thinking like a start-up, and to positioning the Association more like a think-tank to collaborate for innovative solutions,” he concluded.
This year marks the ninth time NACDS has had RxIMPACT Day on Capitol Hill.